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Vehicle Labelling

The labelling of the BusStore service vehicles takes into account the special features of vehicle advertising. The basic elements of the brand visual identity are shown here as well as relevant communication information and contact details.

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February 18, 2024
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Vehicle Labeling

License Plate Holder

For the design of BusStore vehicles, there has to be observed, that each vehicle is equipped with a BusStore license plate holder. If the brand font Daimler CS is not available, Calibri is to be used as a fallback font.

[1] BusStore brand mark: negative version (orange and white)
[2] Location, phone, web address: font negative white (font style Daimler CS Bold, font size 33 pt)
[3] Frame black

The license plate holders can be ordered from:

Erich Utsch AG
Kennzeichen- und Registrierungssysteme
Marienhütte 49
57080 Siegen, Germany
Phone +49 2 71 31 91-0
Fax +49 2 71 31 91-1 03
info@utsch.com
www.utsch.com

Vehicle Lettering

Examples of vehicle lettering

Example of vehicle lettering

Example of vehicle lettering

Example of vehicle lettering

Example of vehicle lettering

Related links

  • [BusStore] Brand Typeface
  • [BusStore] Brand Mark
  • [BusStore] Brand Colors
  • [BusStore] Presentations
  • [BusStore] Work Clothing
  • [BusStore] Exterior Signage
  • [BusStore] Stationery
  • [BusStore] Advertisements and Posters
  • [OMNIplus] 24h Service Vehicle Labeling
  • [OMNIplus] Workwear
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Work Clothing

About Daimler Truck
Design Navigator

This online portal supports employees and external service providers with information on the Corporate Design of Daimler Truck as well as selected product and service brands — from the basic elements to their use as well as practical examples and provides also a download of suitable design templates.

Daimler Truck AG is one of the world’s largest commercial vehicle manufacturers, with over 40 production sites around the globe and more than 100,000 employees and offers light, medium and heavy duty trucks, city and intercity buses, coaches and bus chassis. Tailored financial services are also part of the portfolio.

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Daimler Truck AG
Fasanenweg 10
70771 Leinfelden-Echterdingen, Germany
Phone +49 7 11 84 85-0
Fax +49 7 11 84 85-20 00
contact@daimlertruck.com

Represented by the Board of Management: Karin Rådström (Chairwoman), Martin Daum, Karl Deppen, Andreas Gorbach, Jürgen Hartwig, John O’Leary, Eva Scherer
Chairman of the Supervisory Board: Joe Kaeser
Commercial Register Stuttgart, Amtsgericht Stuttgart, No. HRB 762884
VAT registration number: DE 32 12 81 771

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