The Mercedes-Benz Brand Design

The Mercedes-Benz Brand Design System (BDS Trucks & Buses) is the central platform for all questions regarding the brand appearance of the Mercedes-Benz brand in the product communication of both commercial vehicle divisions Mercedes-Benz Trucks and Mercedes-Benz Buses within Daimler Truck AG under license of Mercedes-Benz Group AG.

In the BDS you will find information on how to handle design principles as well as brand guidelines around the Brand Design of the commercial vehicle divisions Mercedes-Benz Trucks and Mercedes-Benz Buses within Daimler Truck AG. In addition, tools such as the "Star Calculator" support you in calculating the star size for special formats. Along with all relevant packages with the brand mark, templates for many standard applications with programs such as MS Office or Adobe InDesign are also available for download in the BDS.

Since the BDS contains internal information, it is important to note that it is only accessible to employees of Daimler Truck AG and their subsidiaries or partner organizations, as well as employees at authorized dealers or service partners and their service providers.

After visiting the BDS, you still have questions about individual aspects or need help applying the Mercedes-Benz design guidelines for the Mercedes-Benz Trucks and Mercedes-Benz Buses divisions? In this case, the BDS hotline will quickly assist you: 
brand-design-trucks-buses@bdsteam.de