The Mercedes-Benz Brand Design

The Mercedes-Benz Brand Design System (BDS) is the central platform for all questions regarding the brand appearance of the Mercedes-Benz brand in the product communication of both commercial vehicles Mercedes-Benz Trucks and Mercedes-Benz Buses under license of Mercedes-Benz Group AG.

In the BDS you will find information on how to handle design principles as well as brand guidelines around the Brand Design of the commercial vehicle divisions Mercedes-Benz Trucks and Mercedes-Benz Buses within Daimler Truck AG. In addition, tools such as the "Star Calculator" support you in calculating the star size for special formats. Along with all relevant packages with the brand mark, templates for many standard applications with programs such as Microsoft Office or Adobe InDesign are also available for download in the BDS.

As the published content is continuously being developed and updated, it is recommended to visit the BDS regularly to ensure that the content used is still up-to-date and relevant. You can add individual pages to your favorites and will be automatically notified by e-mail about changes. The BDS newsletter also informs you about updates and new topics from time to time.

Since the BDS contains internal information, it is important to note that it is only accessible to employees of Daimler Truck AG in the Mercedes-Benz Trucks and Mercedes-Benz Buses divisions and their subsidiaries or partner organizations, as well as employees at authorized dealers or service partners and their service providers.

The Mercedes-Benz Brand Design System (BDS) is the central platform for all questions regarding the brand appearance of Mercedes-Benz in the commercial vehicle divisions Trucks and Buses within Daimler Truck AG.

External access to the BDS can be obtained from https://brand-design-trucks.mercedes-benz.com. To register, please click on https://brand-design-trucks.mercedes-benz.com/request-access.

After visiting the BDS, you still have questions about individual aspects or need help applying the Mercedes-Benz design guidelines for the Mercedes-Benz Trucks and Mercedes-Benz Buses divisions? In this case, the BDS hotline at brand-design-trucks-buses@bdsteam.de will quickly assist you.

Kindly note, Daimler Truck AG uses its own corporate typeface “Daimler CS” as part of its Corporate Design, which differs from the brand type “Mercedes-Benz Corpo”. Since the company has not purchased exclusive rights of use, the corporate typeface may only be distributed to external third parties by the font manufacturer Monotype Imaging Holdings Inc. (USA) (e.g. for service provision by suppliers). Employees of Daimler Truck AG and its subsidiaries are not permitted to forward the corporate typeface to external third parties.