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Daimler Truck corporate logotype
Design Navigator
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Corporate Design Glossary

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  • Accent Color

    In the Daimler Truck color palette, there are: Petrol and Yellow.

  • Antiqua

    Typeface class for glyphs with rounded curves derived from the Roman alphabet. Today, antiqua are also referred to as a serif typeface.

  • Aspect Ratio

    The aspect ratio indicates the relationship between the width of a rectangle and its height. The most common aspect ratios for image and video formats are 4:3, 16:9 and 21:9.

About Daimler Truck
Design Navigator

This online portal supports employees and external service providers with information on the Corporate Design of Daimler Truck as well as selected product and service brands — from the basic elements to their use as well as practical examples and provides also a download of suitable design templates.

Daimler Truck AG is one of the world’s largest commercial vehicle manufacturers, with over 40 production sites around the globe and more than 100,000 employees and offers light, medium and heavy duty trucks, city and intercity buses, coaches and bus chassis. Tailored financial services are also part of the portfolio.

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Daimler Truck Design Navigator

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Daimler Truck AG
Fasanenweg 10
70771 Leinfelden-Echterdingen, Germany
Phone +49 7 11 84 85-0
Fax +49 7 11 84 85-20 00
contact@daimlertruck.com

Represented by the Board of Management: Karin Rådström (Chairwoman), Martin Daum, Karl Deppen, Andreas Gorbach, Jürgen Hartwig, John O’Leary, Eva Scherer
Chairman of the Supervisory Board: Joe Kaeser
Commercial Register Stuttgart, Amtsgericht Stuttgart, No. HRB 762884
VAT registration number: DE 32 12 81 771

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