Daimler Truck Design Navigator

Corporate Design Glossary

Daimler CS
The “Corporate ASE” typeface trilogy was developed and digitally designed by Prof. Kurt Weidemann and Monotype GmbH (ex URW Type Foundry GmbH). Daimler Truck AG uses Corporate S with the name “Daimler CS” as its corporate typeface and holds a group license that allows the font weights “Regular” and “Bold” to be used by external third parties (e.g. agencies and suppliers) free of charge, provided they are used exclusively for creative deliverables on behalf of Daimler Truck AG and its name-bearing subsidiaries.
Daimler Truck Design Navigator
The up-to-the-minute content on the “Daimler Truck Design Navigator” online portal presents Daimler Truck AG’s mandatory Corporate Design rules which are binding for all companies bearing the corporate name (“Corporate Design Policy A 33.1”).
Depth of Field
The distance in front of and behind an object that remains within the focus.
Design Manual
The collection of all design guidelines of a company. At Daimler Truck the design guidelines can be accessed on the “Daimler Truck Design Navigator” as an online portal.
Desktop Publishing (DTP)
DTP involves using computer hardware and software such as Adobe InDesign to create templates and documents representing printed publications like brochures, flyers, magazines, posters, etc.
DIN lang (DL)
Paper format (110 x 220 mm) according to a German industrial norm along the same lines as US small format.
Division Logo
Division logos are not permitted in either internal or external communication at Daimler Truck.
DOCX/DOTX
The file format for documents or document templates created using MS Word.
Dpi
Abbreviation for Dots per Inch. A specification describing the resolution of an image, printer or monitor. The higher the value the more finely drawn the characters and graphics. Monitors often work at 72 dpi, laser printers generally at 600 dpi, and laser imagesetters for creating offset films reach values of 2.450 dpi or even higher.
DTP
Abbreviation for Desktop Publishing. Desktop publishing: DTP refers to the creation of a document by computer with the aid of suitable hardware and software.
Dummy
A model or sample of media under development, showing how the finished application will look.
Duotone, Tritone and Quadtone Images
A two-color process, where the image is printed with carefully tinted combinations of two colors (normally black plus another color), to suggest a tone or mood. Tritones and quadtones are also used, with both spot and process colors. These then comprise so-called grayscale images which are created from a single-tone original and the deployment of two, three or four shades of color.

About Daimler Truck Design Navigator

About Daimler Truck
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