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Corporate Design Glossary

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  • Egyptienne

    Also referred to as serif linear antiqua, this is a font derived from antiqua where the thickness of the slopes of the glyphs is (virtually) uniform and the serifs are considerably slanted.

  • Endorsement

    The use of an corporate brand in order to endorse a sub-brand. The degree of endorsement varies from case to case and is geared towards strategic marketing objectives.

  • EPS

    Abbreviation for Encapsulated Postscript. A scalable file format that can contain object and raster graphics, separation data and embedded fonts.

  • Euroscale

    The “Euroscale” describes the European CMYK color scale that is used in offset printing.

  • Event

    Events refer to “stage-managed” events and their planning and organization as part of corporate communications that generate emotional and physical incentives by means of company or product-related events and initiate a strong activation process. (Association of German Communications Experts)

  • Extranet (Extended Intranet)

    Special domains of an internal application made accessible to users outside a company. Normally such access is protected by means of a password requirement.

About Daimler Truck
Design Navigator

This online portal supports employees and external service providers with information on the Corporate Design of Daimler Truck as well as selected product and service brands — from the basic elements to their use as well as practical examples and provides also a download of suitable design templates.

Daimler Truck AG is one of the world’s largest commercial vehicle manufacturers, with over 40 production sites around the globe and more than 100,000 employees and offers light, medium and heavy duty trucks, city and intercity buses, coaches and bus chassis. Tailored financial services are also part of the portfolio.

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Daimler Truck Design Navigator

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Daimler Truck AG
Fasanenweg 10
70771 Leinfelden-Echterdingen, Germany
Phone +49 7 11 84 85-0
Fax +49 7 11 84 85-20 00
contact@daimlertruck.com

Represented by the Board of Management: Karin Rådström (Chairwoman), Martin Daum, Karl Deppen, Andreas Gorbach, Jürgen Hartwig, John O’Leary, Eva Scherer
Chairman of the Supervisory Board: Joe Kaeser
Commercial Register Stuttgart, Amtsgericht Stuttgart, No. HRB 762884
VAT registration number: DE 32 12 81 771

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