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Daimler Truck corporate logotype
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Corporate Design Glossary

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  • Film Ending

    The Daimler Truck logotype is displayed in the closing element of a film or video production designed using animated graphics. It serves to associate the corporate brand with the production.

  • Font Family

    A typographic term for a set of related typefaces with different glyph properties such as width, weight and length (e.g. Corporate ASE).

  • Font Size

    The unit of measurement for the font size is the point (pt).

  • Font Style

    Font variants within a font family, e.g. italic, regular or bold.

  • Font Width

    The varying thicknesses of the lines of a typeface are called font widths. In typography the relevant terms are light, regular or bold fonts.

  • Format Edge

    The edge of a document or page.

  • Free Space

    Clearly defined space around a corporate logotype or brand mark in which no other element, e.g. text or other logotype may be positioned.

About Daimler Truck
Design Navigator

This online portal supports employees and external service providers with information on the Corporate Design of Daimler Truck as well as selected product and service brands — from the basic elements to their use as well as practical examples and provides also a download of suitable design templates.

Daimler Truck AG is one of the world’s largest commercial vehicle manufacturers, with over 40 production sites around the globe and more than 100,000 employees and offers light, medium and heavy duty trucks, city and intercity buses, coaches and bus chassis. Tailored financial services are also part of the portfolio.

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Daimler Truck AG
Fasanenweg 10
70771 Leinfelden-Echterdingen, Germany
Phone +49 7 11 84 85-0
Fax +49 7 11 84 85-20 00
contact@daimlertruck.com

Represented by the Board of Management: Karin Rådström (Chairwoman), Karl Deppen, Andreas Gorbach, Jürgen Hartwig, John O’Leary, Achim Puchert, Eva Scherer
Chairman of the Supervisory Board: Joe Kaeser
Commercial Register Stuttgart, Amtsgericht Stuttgart, No. HRB 762884
VAT registration number: DE 32 12 81 771

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