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Daimler Truck corporate logotype
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Corporate Design Glossary

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  • Serifs

    End strokes on the Antiqua characters to end the basic strokes as they approach the baseline. The Daimler Truck corporate typeface Daimler CS is a sans serif font.

  • Slogan

    A short and striking core statement: It is to be found in all advertising communication media and is often used in conjunction with the corporate logotype or brand mark.

  • SVG

    Abbreviation for Scalable Vector Graphics. An XML-based file format for graphics that can be flexibly scaled in a browser. It also supports interactivity and animation.

About Daimler Truck
Design Navigator

This online portal supports employees and external service providers with information on the Corporate Design of Daimler Truck as well as selected product and service brands — from the basic elements to their use as well as practical examples and provides also a download of suitable design templates.

Daimler Truck AG is one of the world’s largest commercial vehicle manufacturers, with over 40 production sites around the globe and more than 100,000 employees and offers light, medium and heavy duty trucks, city and intercity buses, coaches and bus chassis. Tailored financial services are also part of the portfolio.

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Daimler Truck Design Navigator

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Daimler Truck AG
Fasanenweg 10
70771 Leinfelden-Echterdingen, Germany
Phone +49 7 11 84 85-0
Fax +49 7 11 84 85-20 00
contact@daimlertruck.com

Represented by the Board of Management: Karin Rådström (Chairwoman), Martin Daum, Karl Deppen, Andreas Gorbach, Jürgen Hartwig, John O’Leary, Eva Scherer
Chairman of the Supervisory Board: Joe Kaeser
Commercial Register Stuttgart, Amtsgericht Stuttgart, No. HRB 762884
VAT registration number: DE 32 12 81 771

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