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Corporate Design Glossary

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  • Ragged Type

    The text is typeset ragged on either the left or right side or in the center of the column. Ragged type normally has no hyphenation.

  • Ragged Type with Hyphenation

    The text is typeset ragged on either the left or right side as with ragged type. In ragged type with hyphenation words can be separated. Ragged type with hyphenation is therefore smoother than ragged type.

  • Relaunch

    The relaunch of a product or service. The product in question has normally already been launched but is being repositioned due to specific factors such as technical upgrading or new market conditions.

  • Resolution

    The resolution of an image or a display device describes the number of pixels per unit of length. The resolution is usually specified in dpi (dots per inch).

  • Responsive Web Design

    An user interface created according to the principle of adaptive web design that can respond to the individual properties of the mobile device being used (including smartphones and tablet devices) and adapt how the screen is displayed.

  • RGB

    Abbreviation for the additive primary colors of white light, namely red, green and blue. The color of a pixel is created by the additive mixing of these three colors.

About Daimler Truck
Design Navigator

This online portal supports employees and external service providers with information on the Corporate Design of Daimler Truck as well as selected product and service brands — from the basic elements to their use as well as practical examples and provides also a download of suitable design templates.

Daimler Truck AG is one of the world’s largest commercial vehicle manufacturers, with over 40 production sites around the globe and more than 100,000 employees and offers light, medium and heavy duty trucks, city and intercity buses, coaches and bus chassis. Tailored financial services are also part of the portfolio.

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Daimler Truck Design Navigator

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Daimler Truck AG
Fasanenweg 10
70771 Leinfelden-Echterdingen, Germany
Phone +49 7 11 84 85-0
Fax +49 7 11 84 85-20 00
contact@daimlertruck.com

Represented by the Board of Management: Karin Rådström (Chairwoman), Martin Daum, Karl Deppen, Andreas Gorbach, Jürgen Hartwig, John O’Leary, Eva Scherer
Chairman of the Supervisory Board: Joe Kaeser
Commercial Register Stuttgart, Amtsgericht Stuttgart, No. HRB 762884
VAT registration number: DE 32 12 81 771

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