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Corporate Design Glossary

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  • Marginal Note

    A brief side note positioned next to the text column.

  • Mood Board

    This work aid and presentation tool consists of a collage of photos, drawings and placeholder text. Mood boards help to inspire creative processes by visualizing ideas and conveying atmosphere.

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    The file format for video data that can be played using Apple QuickTime on Windows and macOS operating systems.

  • MPEG Audio Layer III (MP3)

    The file format that can be used to compress, convert and store digital audio recordings with some loss of data (lossy data compression). The low volume of data in MP3 files results from reductions in the accuracy of certain parts of a sound in the audio material that are beyond the auditory perception of people.

  • MPEG-4 (MP4)

    The container file format for digital multimedia (video and audio) that is extended from the Apple QuickTime file format.

About Daimler Truck
Design Navigator

This online portal supports employees and external service providers with information on the Corporate Design of Daimler Truck as well as selected product and service brands — from the basic elements to their use as well as practical examples and provides also a download of suitable design templates.

Daimler Truck AG is one of the world’s largest commercial vehicle manufacturers, with over 40 production sites around the globe and more than 100,000 employees and offers light, medium and heavy duty trucks, city and intercity buses, coaches and bus chassis. Tailored financial services are also part of the portfolio.

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Daimler Truck AG
Fasanenweg 10
70771 Leinfelden-Echterdingen, Germany
Phone +49 7 11 84 85-0
Fax +49 7 11 84 85-20 00
contact@daimlertruck.com

Represented by the Board of Management: Karin Rådström (Chairwoman), Karl Deppen, Andreas Gorbach, Jürgen Hartwig, John O’Leary, Achim Puchert, Eva Scherer
Chairman of the Supervisory Board: Joe Kaeser
Commercial Register Stuttgart, Amtsgericht Stuttgart, No. HRB 762884
VAT registration number: DE 32 12 81 771

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