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Daimler Truck corporate logotype
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Corporate Design Glossary

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  • Identity

    The unmistakable profile of a corporate, brand, product or service personality.

  • Image

    The publicly perceived image of a company, brand, product or service. Determined primarily by opinions and emotions that are unconsciously associated with the brand.

  • Image Layers

    Levels of a digital image that can be edited separately. In photography, image layers are portrayed by stylistic means such as sharpness/fuzziness or the color mode.

  • Image Resolution

    Printed materials must be designed for an image resolution of at least 300 dpi. For the production of web pages or digital applications, we use image files with resolutions of between 72 and 100 dpi. Images with a resolution of 150 dpi are used in MS Office apps.

  • Imposition

    The arrangement of individual pages on a printing plate before they are printed.

  • INDD/INDT/IDML

    The file format for templates and documents created using the DTP software program Adobe InDesign.

  • Info Box

    Important additional information can be displayed inside a box colored in Light Grey (100%) at Daimler Truck.

  • Integrated Marketing Communications

    The coordination of all marketing activities of a company with the aim of strengthening a brand.

  • Intranet

    A computer network for a closed group of users within a company or organization.

  • Italic

    Having the characteristic of type with main strokes slanting.

About Daimler Truck
Design Navigator

This online portal supports employees and external service providers with information on the Corporate Design of Daimler Truck as well as selected product and service brands — from the basic elements to their use as well as practical examples and provides also a download of suitable design templates.

Daimler Truck AG is one of the world’s largest commercial vehicle manufacturers, with over 40 production sites around the globe and more than 100,000 employees and offers light, medium and heavy duty trucks, city and intercity buses, coaches and bus chassis. Tailored financial services are also part of the portfolio.

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Daimler Truck Design Navigator

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Provider/Privacy

Daimler Truck AG
Fasanenweg 10
70771 Leinfelden-Echterdingen, Germany
Phone +49 7 11 84 85-0
Fax +49 7 11 84 85-20 00
contact@daimlertruck.com

Represented by the Board of Management: Karin Rådström (Chairwoman), Martin Daum, Karl Deppen, Andreas Gorbach, Jürgen Hartwig, John O’Leary, Eva Scherer
Chairman of the Supervisory Board: Joe Kaeser
Commercial Register Stuttgart, Amtsgericht Stuttgart, No. HRB 762884
VAT registration number: DE 32 12 81 771

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