Image shaping advertisements increase the awareness about BusStore and appeal to customers and the public through clear emotional or factual messages. Posters quickly and clearly draw attention to recent brand activities, events and projects.
Key Visuals
BusStore key visuals (with and without text) are available in M@RS picture database and can be downloaded from the following link: https://mars.daimlertruck.com/mars-bus
Advertisement in portrait format
Advertisement in landscape format
18/1 billboard
18/1 billboard
18/1 billboard
Reference to Provider
In central advertising of Daimler Buses GmbH (Mercedes-Benz, Setra, OMNIplus and BusStore), business name and registered office of the offering company as well as complete address must be mentioned.
Example Germany:
Anbieter: Daimler Buses GmbH · Fasanenweg 10 · 70771 Leinfelden-Echterdingen, Germany
Not sufficient is e.g.: Anbieter: Daimler Buses GmbH · Corporate Marketing · Leinfelden-Echterdingen, Germany.
In case of national implementations, the official registered office of the subsidiary must be used.
Provider reference
Provider reference
Image and Product Advertisements
The endorsement “A Daimler Truck AG brand” occurs on all formats of the BusStore image and product adverts. It does not appear on pure text advertisements (e.g. training) nor on campaign or information adverts.
The endorsement is always printed on edge in font size 7 pt or a maximum of 9 pt in the corporate font Daimler CS Regular and on the left image border. The exact positioning on the left image border depends on the advertising motive – the endorsement is placed there, where its readability is the best, ideally in the middle.
Campaign advertisement in A4 format portrait (210 mm x 297 mm)
Campaign advertisement in A5 format landscape (210 mm x 148 mm)
| Element | Font | 1/1 magazine size/line spacing |
1/2 magazine size/line spacing |
1/1 newspaper size/line spacing |
210x 148 mm size/line spacing |
Color (*depending on the background) |
| Headline 1 | Daimler CS Extra Bold Italic | 40 pt | 40 pt | 52 pt | 28 pt | BusStore Orange |
| Headline 2 | Daimler CS Extra Bold Italic | 100 pt | 100 pt | 130 pt | 70 pt | white |
| Sub-headline | Daimler CS Extra Bold | 11 pt/13 pt | 11 pt/13 pt | 13 pt/16 pt | 8,5 pt/10 pt | black |
| Copy | Daimler CS Regular | 11 pt/13 pt | 11 pt/13 pt | 13 pt/16 pt | 8,5 pt/10 pt | black |
| Claim | Daimler CS Extra Bold | 21 pt | 21 pt | 23 pt | 11,4 pt | black, white* |
| Web address | Daimler CS Regular | 15 pt | 15 pt | 18 pt | 9,5 pt | black, white* |
| Endorsement | Daimler CS Regular | 8 pt | 8 pt | 9 pt | 7 pt | black, white* |
| Provider reference | Daimler CS Regular | 8 pt/9,5 pt | 8 pt/9,5 pt | 9 pt/11 pt | 7 pt/8,5 pt | black |
Posters
18/1 Billboards
18/1 posters (356 cm x 252 cm) are created in document format 594 mm x 420 mm and printed on affiche paper with blue backside with a paper quality of 120 g/m2. 18/1 posters are no copies of advertisements but adaptions to achieve a long-distance effect and convey messages faster. When designing it should therefore be ensured to work with as big headlines and as little text as possible.
In general, the international website address www.bus-store.com is to be used. A corresponding redirect to the national Internet site is provided.
Dimensioning for placing the brand mark on a billboard in 18/1 format (all dimensions in mm)
| Element | Typography |
| Headline | Daimler CS Extra Bold, left-aligned, size 57 pt, line spacing +20%, white |
| Claim | Daimler CS Extra Bold, size 40 pt, white |
| Web address | Daimler CS Regular, size 29 pt, white |
| Provider reference | Daimler CS Regular, left-aligned, size 13 pt, white |
| Endorsement | Daimler CS Regular, size 13 pt, white |
| Separating line/brand mark | Line thickness 2,5 pt, white |
DIN A1 Posters
Posters in format DIN A1 in portrait and landscape orientation are produced in image print, matt coated on a paper of quality 150g/m2.
| Element | Typography |
| Claim | Daimler CS Extra Bold, size 56 pt, white |
| Provider reference | Daimler CS Regular, left-aligned, size 21 pt, white |
| Endorsement | Daimler CS Regular, size 21 pt, white |
| Separating line/brand mark | Line thickness 2,5 pt, white |
Dimensioning for placing the brand mark on a poster in A1 format landscape (all dimensions in mm)
Provider/Privacy
Daimler Truck AG
Fasanenweg 10
70771 Leinfelden-Echterdingen, Germany
Phone +49 7 11 84 85-0
Fax +49 7 11 84 85-20 00
contact@daimlertruck.com
Represented by the Board of Management: Karin Rådström (Chairwoman), Karl Deppen, Andreas Gorbach, Jürgen Hartwig, John O’Leary, Achim Puchert, Eva Scherer
Chairman of the Supervisory Board: Joe Kaeser
Commercial Register Stuttgart, Amtsgericht Stuttgart, No. HRB 762884
VAT registration number: DE 32 12 81 771
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