Brand Typeface

Font Family

For BusStore the sans serif font Daimler CS is generally used. The range of the font styles is so comprehensive that modifications of all types, like extending, bending, expanding, contouring, shadowing or similar, are not permitted.

Fallback fonts are used if the brand typeface Daimler CS is not available or its use is not recommended, e.g. as part of data transfers to external partners, in cases where these have not installed Daimler CS on their systems. The replacement of Daimler CS shall be the Calibri system font – this font has been set by default in all MS Office applications.

Font Styles

From the variety of the different font styles available, the following listed font styles have been selected and are approved for use.

Font styles of Daimler CS

Daimler CS must not be used for e-mail correspondence outside Daimler Truck as the recipients have usually not installed Daimler CS on their computers and consequently, typeface, line breaks, etc. are automatically changed. In the MS Outlook application, Calibri has been specified as the default font for internal and external e-mails. This font is highly compatible in terms of technology and enables neutral data transfers between the different software programs and operating systems.