Film and Video

The imagery from Daimler Truck Financial Services also provides a visual framework for the conception and production of film and video materials for the company. The choice of motifs is characterized by sufficient color saturation, thematic product shots, and the authentic depiction of people. Excerpts from existing films or videos of the commercial vehicle brands of Daimler Truck AG with suitable content can be reused for Daimler Truck Financial Services without post-processing.

Opener with countdown

Text Inserts

The core messages of the film or video can be strikingly visualized using text inserts, which can be placed on the right or left depending on the image content. Care should be taken to ensure that products, people or other central film contents are not covered by text inserts. Text inserts are created in white with 90% opacity. All text is left-aligned and set using the Daimler CS corporate typeface in Regular weight. Single-line text on text inserts is reproduced in 170 px, and double-line text in 110 px (video format UHD 3840 x 2160 pixels). The line spacing corresponds to 120% of the font size, and the distance to the margin is 1/2 x the height of the corresponding first letter.

Key message of a movie or video on a text insert

Text insert on white background with 90% opacity

Intertitles/Subtitles

Intertitles are used to separate different sections of the film and/or for structuring purposes. These are shown in black on a white background. Depending on the amount of text, the font size is 170 px, set in the font style Regular of the corporate typeface Daimler CS. For example, subtitles are shown in a film or video to translate spoken content from a foreign language. They are usually placed at the bottom of the screen and are usually set in 110 px using the Daimler CS Regular font style. The color of the subtitles is white, but they have a slight outline shadow so that the text is also easy to read on light film backgrounds.

Intertitle with text colored in black on a white background

Subtitles in white with black outline shadow

Lower Thirds

The lower third in white is placed flush left at the bottom of the image so that it does not cover the person in a disturbing way. Opacity ranges from 90% to 0%. Text-relevant areas should be underlaid with at least 50% opacity. The exact value depends on the brightness and the nature of the background. The text is set in black using the Daimler CS corporate typeface with a Regular weight. The first line contains the name of the person set in 110 px. The second line contains the company name, function or area of responsibility of the interviewee, which is set at 60 px with 110 px spacing to the first line.

Lower third in white and with left-aligned text

Text insert in combination with subtitle

Film Ending

In the film ending, the animated Daimler Truck Financial Services logotype is displayed on a white background. The transition from the film to the ending sequence can be achieved using a white fade-in or hard cut. The Daimler Truck Financial Services domain www.daimlertruck-financialservices.com is not shown in closing credits.

Film ending with animated Daimler Truck Financial Services logotype in black on a white background