Joint Brand Communications with Mercedes-Benz Trucks

TruckCharge generally operates as an affiliated brand within the Daimler Truck brand world, subordinating itself to the design of the co-brand. The rules for the TruckCharge logo and charging cycles apply. The following use cases present Mercedes-Benz Trucks as the co-brand.

For co-brandingBranding
At Daimler Truck, branding refers to using the company’s name and Daimler logotype and Corporate ... with Mercedes-Benz Trucks, a supplementary company reference must be added to the TruckCharge logo. The use of this reference is set out in the pages that follow.

Company Reference

For assets communicating together with Mercedes-Benz Trucks, a supplementary company reference must be added for TruckCharge. In general, no specifications are defined for this reference. We would, however, recommend the following:

The positioning of the company reference should make it as easy to read as possible. It should be positioned under the logo to follow the direction of reading. To avoid any ambiguity in terms of attribution, the reference should not be separated from the logo.

Color
The color of the company reference is determined by the color of the logo. If the logo is white or cyan, the company reference is set in white. If the logo is black, so is the reference. Neither cyan nor any other colors are permitted for the company reference. The height of the company reference should not exceed that of the TruckCharge wordmark. The minimum distance from the wordmark should be 2/3x. The reference should be set in Daimler CSDaimler CS
The “Corporate ASE” typeface trilogy was developed and digitally designed by Prof. Kurt Weidemann ..., and the font sizeFont Size
The unit of measurement for the font size is the point (pt). should be at least 6 pt.

Protection Zone
To ensure that both logo and reference are clearly visible against any background, the logo’s protection zone of 1/2x also encompasses the reference when this is used.

Criteria
TruckCharge generally operates as an affiliated brand within the Daimler Truck brand world. As an example of joint brand communications, Mercedes-Benz Trucks is presented here as a partner in a variety of sample use cases.

TruckCharge subordinates itself to the Mercedes-Benz Trucks brand and applies the design rules of the co-brand. Care must therefore be taken to avoid TruckCharge competing with Mercedes- Benz Trucks in the layoutLayout
The layout provides the designer and requesting party with an impression of how a communication .... Equally, neither brand must be diluted. It must be clearly recognizable that the communication originates from Mercedes-Benz Trucks.

The charging cycles must not appear at the same vertical level as the Mercedes star.

Websites

A coherent website is shown in the example. The company reference is positioned under the TruckCharge logo on the landing page. It is not, however, added in subsequent communications (e.g. moving images) bearing the TruckCharge brand.

Social Media

Online Banners

On online banners, the logo should be sized at 100 px and positioned at the top left of the imageImage
The publicly perceived image of a company, brand, product or service. Determined primarily by .... These specifications are provided as design recommendation.

Newsletters

The logo is placed in the top left corner of the newsletterNewsletter
Personally addressed information or advertising letter sent by post or e-mail. header and should be 130 px in size. These specifications are recommended for design purposes.

Print Ads

In print advertisements, the logo size is 40 mm and this is aligned at the top right of the lower black stage. The information is provided for guidance only.