Wordmark
The TruckCharge logo is a wordmark based on the Daimler CSDaimler CS
The “Corporate ASE” typeface trilogy was developed and digitally designed by Prof. Kurt Weidemann ... font in upper case. The defining characteristics it communicates are sturdiness and reliability. To give the brand an independent look, tracking has been increased and some individual characters adapted.
Although this wordmark is a single unit, the words “Truck” and “Charge” are visually differentiated from each other through contrasting font styles. In particular, “Charge” is highlighted by the bold typeface and classifies the brand.
Under no circumstances may the logo be changed by giving it a different, unauthorized color, distorting it or altering its shape.
Color Variants
The wordmark may, depending on the circumstances, be used in black, white or cyan.
It must be ensured that the wordmark is always easily recognizable. Color combinations like cyan and white do not ensure barrier-free legibility and thus may not be used together in the logo.
Dimensions & Protection Zone
The height of the logo defines the size unit x. To make sure the logo is clearly visible, there is a protection zone around it measuring 1/2x. The minimum margin between design elements and the logo is 1x.
In general, TruckCharge is an affiliated brand and operates alongside associated Daimler Truck AG brands. For communication within the Daimler Truck brand world, the logo should as far as possible not be positioned next to the partner logo. Co-brandingBranding
At Daimler Truck, branding refers to using the company’s name and Daimler logotype and Corporate ... with external brands is described in the relevant section. The TruckCharge wordmark should generally be placed aligned flush with other design elements in the layoutLayout
The layout provides the designer and requesting party with an impression of how a communication ....
If TruckCharge is communicating its brand independently, the logo can be positioned anywhere within the type areaType Area
The type area specifies the proportions of the printable area within the page format. It determines ... or at a minimum distance of 2x from the edge. If the logo is to be placed on an imageImage
The publicly perceived image of a company, brand, product or service. Determined primarily by ..., an uncluttered background should be selected to ensure maximum contrast with the logo as well as respecting of the protection zone.
The width of the logo must be at least 17 mm for print and at least 80 px for digital media. It must always be readily identifiable. The logo may only be used smaller than this minimum size in the exceptional case of non-standard formats, such as ballpoint pens, whose surface area is not large enough to permit any other size.
Incorrect Usage
The following examples demonstrate ways in which the logo may not be used:
The wordmark may not be split across two lines. An exception would be an app icon, which is created specifically for the format.
Provider/Privacy
Daimler Truck AG
Fasanenweg 10
70771 Leinfelden-Echterdingen, Germany
Phone +49 7 11 84 85-0
Fax +49 7 11 84 85-20 00
contact@daimlertruck.com
Represented by the Board of Management: Karin Rådström (Chairwoman), Karl Deppen, Andreas Gorbach, Jürgen Hartwig, John O’Leary, Achim Puchert, Eva Scherer
Chairman of the Supervisory Board: Joe Kaeser
Commercial Register Stuttgart, Amtsgericht Stuttgart, No. HRB 762884
VAT registration number: DE 32 12 81 771
Legal Notice
Cookies
Privacy Statement
