Descriptor
„Charging solutions for your business.“
A descriptor is available for TruckCharge. The descriptor is a pure text element that describes the TruckCharge brand. It can be treated as a headline or subline.
The descriptor is not a sloganSlogan
A short and striking core statement: It is to be found in all advertising communication media and is... and may not be used as one. It must therefore be kept separate from the logo. The descriptor is not a part of the TruckCharge brand design and is therefore not subject to any design specifications of its own. Rather, it blends into the designated layoutLayout
The layout provides the designer and requesting party with an impression of how a communication ..., adapting to suit the brand design of the originator.
The design used for the descriptor must ensure that it comes across clearly as a headline or subline. The wording of the descriptor may not be changed, although it may be translated into the required language. Care must be taken to make sure the descriptor is clearly readable. Likewise, the descriptor may not be integrated into copy text and must be clearly differentiated from this.
Provider/Privacy
Daimler Truck AG
Fasanenweg 10
70771 Leinfelden-Echterdingen, Germany
Phone +49 7 11 84 85-0
Fax +49 7 11 84 85-20 00
contact@daimlertruck.com
Represented by the Board of Management: Karin Rådström (Chairwoman), Karl Deppen, Andreas Gorbach, Jürgen Hartwig, John O’Leary, Achim Puchert, Eva Scherer
Chairman of the Supervisory Board: Joe Kaeser
Commercial Register Stuttgart, Amtsgericht Stuttgart, No. HRB 762884
VAT registration number: DE 32 12 81 771
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