Frequently Asked Questions (FAQ)
Frequently Asked Questions (FAQ)
May the corporate logotype be used on promotional items (e.g. corporate wear and giveaways)?
Yes. With regard to the choice of corporate wear and giveaways, care must be taken to ensure that the quality of the items conforms to Daimler Truck’s corporate image and standards. If the corporate logotype is being used for giveaways, the materials in question must be of high quality. The character and significance of the corporate logotype rule out its use on trivial items. Production techniques such as full tone printing, embossing or engraving are appropriate for printing the corporate logotype on promotional items.
May the corporate logotype be altered or modified through the addition of extra elements or sublines?
No. As the corporate logotype represents a self-contained unit, additions, in the form of either extra elements or sublines, are not permitted.
Corporate logotype variants with additional sublines are available for selected segments and organizational units. Such variants always require the written approval by Global Communications & External Affairs (T/C).
The sublines must not be modified or extended (e.g. by adding the names of regions or countries).
What is the minimum amount of free space that must be left around the corporate logotype?
The free space to be left on all sides around the corporate logotype must measure at least once the height of the upper case letter “T”. If it is not possible to keep this amount of free space around the logotype, the logotype must not be used.
May the corporate logotype be used in any size or color?
No. The sizes of the corporate logotype have been specified to suit the corresponding application or format. As a general rule, the corporate logotype may only be used in one line in black. In exceptional cases, it is used in white depending on the brightness of the background. No other color variants are permitted and therefore no such variants may be designed.
What software can be used to open and edit the templates for brochures, flyers, posters and other printed matter?
The templates for brochures, flyers, posters and other printed matter provided for download from the Daimler Truck Design Navigator are available exclusively in the IDML (Adobe InDesign) and PDF (Adobe Acrobat) formats.
What sources are there in the company for current photographic material and other brand and product photographic images?
Current photos of the various products in the Daimler Truck brand portfolio can be downloaded from the Daimler Truck Global Media Site under https://media.daimlertruck.com/.
May three-dimensional elements or forms with shadows also be used in MS PowerPoint presentations?
No. The use of multi-dimensional elements or forms with shadows is not permitted. The only permissible highlighting is by means of colors available in the Daimler Truck color palette.
In the case of references to concrete objects or complex matters, the range of pictograms exclusively designed for Daimler Truck may be used.
Are modifications to the document and presentation templates permitted for internal use?
No. The document and presentation templates for MS Word or MS PowerPoint may not be altered, otherwise their compatibility and comprehensive functionality cannot be guaranteed. For all editable templates, the position of the corporate logotype and the structure of the other layout elements are preset.
Why does the warning message about insufficient access authorization appear when I try to download certain files in the download section after logging in?
Full access to such download files can only be granted after a prior check. All access upgrade requests will be processed without delay; however, please understand that in individual cases there can be delays in the answering and granting authorization.
What templates are available on the Daimler Truck Design Navigator?
The online portal offers editable templates for Adobe InDesign, MS Word and MS PowerPoint in the form of downloads. The section tab “Downloads” takes users directly to an overview of all the available templates. On the Design Manual pages, direct links to the relevant files are provided under “Related Downloads” at the bottom of each page above the footer.
How is the hierarchical level indicated in the email signature?
The German designation for all levels is "Leiter xyz"(head/manager xyz). In English, this designation is translated for the different levels. If an employee does not have a management function in the company, the corresponding unit designation is shown in this line of the employee’s email signature.
Does the email signature on mobile end devices differ from the general specifications?
The email signature, including Board of Management footnote used on a mobile end device does not differ from the email signature template for the MS Outlook email program.
As a rule the email signature contains the required disclosures for correspondence with external recipients because emails can also represent business correspondence in the legal context. This kind of required information may also not be omitted on mobile end devices as well.
Can the most recent Board of Management footer line be inserted automatically in the email signature?
The current Daimler Board of Management footer cannot be attached automatically and should also not be written manually into the signature, since it must then also be changed manually in the event of changes in the Board of Management. In MS Outlook, the current Board of Management footer of Daimler Truck AG is appended to your email when you click on the paragraph symbol in the field “Mandatory Information” under the tab “Message”.
Are any further details such as unloading point and visitors’ address allowed in the email signature?
If an unloading point is required, it can be included in the email signature. However, the visitors’ address does not have to be listed automatically and can also be communicated to the visitor at a later time, if needed.
Is application of the rules for email signatures mandatory or only recommended?
Certain information in the email signature, such as first and last name, unit designation, phone no., address, etc., as well as the footnote information of the Commercial Register No., Board of Management composition, etc. is mandatory for external correspondence of a legal nature. All other information is recommended and/or optional information that should be customized in accordance with the individual application.
What information has to be included in the email signature of external employees?
Since no general rule concerning the information required in the email signatures of external employees can cover all eventualities from a legal point of view, we recommend coordinating the email signature with the respective order customer in the company on a case-by-case basis.
What information must the email signature show concerning the unit and department designation?
As a rule, the unit designation should be used as the superordinate organization unit instead of the department designation. The object in creating the email signature should be to keep it as brief and to-the-point as possible. It will then not cause any unnecessary toner and paper costs when printing out emails.
If, however, the parallel inclusion of unit and departmental designations is important for the daily work and facilitates the electronic correspondence with colleagues and external partners, these two designations can be included together in your email signature.
In what language should the email signature be set up?
The email signature should be set up in English, if possible. This is not to be viewed as an explicit rule but rather as practical guidance in daily work, which the email signature is to offer to foreign recipients. However, if you only communicate by email with colleagues and customers in Germany, the main terms, such as telephone, etc. can also be shown in German.
Are the Design Manuals in the Daimler Truck Design Navigator binding or merely intended as a guide?
The design manuals are binding. The platform’s content constitutes the binding version of the visual presentation of Daimler Truck AG and its subsidiaries bearing the corporate name and has been documented in the Corporate Design Policy A 33.1. The Corporate Design follows clear, unambiguous rules that simplify the creative design process and therefore help to establish the group’s characteristic brand design. The consistent handling of both the constant and variable aspects of Corporate Design gives rise to Daimler Truck’s distinctive design character across the range of different media.
Who are the contact persons within Daimler Truck for queries relating to the individual product and service brands?
The relevant contact details can be found under “Contacts” or at the following link
https://designnavigator.daimlertruck.com/Contacts
Queries relating to individual brands can also be submitted by e-mail using the help form.
Which brands belong to the Daimler Truck’s portfolio?
The trucks business includes the brands Freightliner, Western Star, Mercedes-Benz, FUSO, BharatBenz and RIZON, and to the bus business belong the Mercedes-Benz and Setra product brands as well as the OMNIplus and BusStore service brands. In a global network, Daimler Buses develops and produces buses that are marketed under the BharatBenz, FUSO und Thomas Built Buses brands. Tailored financial services are also part of Daimler Truck’s portfolio (as of 06/2023).
What does Daimler Truck stand for?
Daimler Truck AG is one of the world’s largest commercial vehicle manufacturers, with over 40 production sites around the globe and more than 100,000 employees and offers light, medium and heavy duty trucks, city and intercity buses, coaches and bus chassis. Tailored financial services are also part of the portfolio.
What is the purpose of Daimler Truck’s Corporate Design?
The visual presentation of the group plays a key role in ensuring that Daimler Truck is perceived throughout the world as a brand. Daimler Truck uses its distinctive visual identity to convey its self-image as well as its specific corporate values, goals and strengths.
Is the content of the Daimler Truck Design Navigator available in printed form?
No. “Corporate Design as a living system”: Just as the company is developing dynamically all the time, so too is its Corporate Design subject to constant change. The Daimler Truck Design Navigator is therefore the only source for design manuals and downloads. It is only available online. This ensures that the most up-to-date version of Daimler Truck’s Corporate Design can be accessed.
Which target groups is the Daimler Truck Design Navigator aimed at?
The Daimler Truck Design Navigator provides staff, design users, communication agencies and partners throughout the world with all the necessary information concerning the Corporate Design of Daimler Truck as well as selected product and service brands.
What is the Daimler Truck Design Navigator?
The Design Navigator can be seen as a key design communication tool at Daimler Truck; as a dynamic, online portal, it stands for openness and transparency. The platform’s content constitutes the binding version governing the visual presentation of Daimler Truck AG and its subsidiaries, as well as product and service brands.
The up-to-the-minute content on the “Daimler Truck Design Navigator” online portal presents Daimler Truck AG’s mandatory Corporate Design rules which are binding for all companies bearing the corporate name.
The Corporate Design Policy A 33.1 regulates the procedure for all aesthetic design issues and is on file in the ERD:
Corporate Design Policy A 33.1
(restricted internal access only)
Who are the contact persons within Daimler Truck for specific Corporate Design issues?
The relevant contact details can be found under “Contacts” or at the following link
https://designnavigator.daimlertruck.com/Contacts
Queries relating to specific aspects of Daimler Truck AG's Corporate Design can also be submitted by e-mail using the help form.
May the corporate logotype be used in connection with reference projects cited in publications produced by Daimler Truck AG’s suppliers?
No. The corporate logotype is not to be used where Daimler Truck is cited as a reference. Only the company name “Daimler Truck AG” may be used, in a combination of mixed-case letters in the company font of the supplier/service provider. Highlighting the company name by means of color or other stylistic methods is not permitted. The different companies mentioned should preferably be listed in alphabetical order.
Whom should I contact if the corporate typeface of Daimler Truck is not preinstalled on my work computer?
Work computers are generally delivered with the MS Windows OS and the Daimler Truck corporate fonts preinstalled. The configuration package installs the fonts automatically when the computer is used for the first time. They can then be used in MS Office applications without any further steps being necessary. In individual cases, it is possible to install the corporate typeface of Daimler Truck at a later date.
Please contact the IT administrator responsible for your department or location.
How is the endorsement of Daimler Truck AG’s Mercedes-Benz plants indicated?
The endorsement is “Ein Werk der Daimler Truck AG” and this is translated into the local language, for example “A Daimler Truck plant” in English, but the “AG” tag is not used internationally. The endorsement underlines the plant’s affiliation to Daimler Truck AG.
Are employees of Daimler Truck AG and its subsidiaries permitted to disseminate the corporate typeface of Daimler Truck to external partners and suppliers (e.g. agencies, service providers, etc.)?
No. Uncoordinated transfer of the font software by departments or employees of Daimler Truck AG and its subsidiaries to external third parties is prohibited.
Any queries regarding the corporate typeface or font files shall only be addressed to corporate-design@daimlertruck.com.
How do authorized dealers for the Mercedes-Benz Trucks and Mercedes-Benz Buses request access to the Mercedes-Benz Corpo fonts?
The Mercedes-Benz brand has been using the font called “Mercedes-Benz Corpo” in all communication projects/marketing activities since September 2020. This can also be provided to authorized dealers for use upon request.
To access the password-protected download package, Mercedes-Benz Trucks and Mercedes-Benz Buses dealers require an activated user account for the Daimler Truck Design Navigator online portal.
Are division, location and project logos permitted within the group?
Division logos are not permitted at Daimler Truck either in internal or external communications. Project and promotional logos, which unlike division logos have a limited time span, are permitted but must not be depicted in the direct vicinity of the corporate logotype.
Which paper qualities are used to produce brochures?
A white, wood-free photo paper made of chlorine-free bleached pulp, matt-coated on both sides, should be used as the standard paper for the production of brochures. Alternatively, natural or recycled paper can be used.
For brochures of up to eight pages, the same grammage (170 gsm) can be used for both content and cover. For more than eight pages, we recommend a paper quality of 250 gsm for the cover and 150 gsm for the content.
For brochures of more than 24 pages, the cover remains at 250 gsm while the content can be reduced to 135 gsm.
What is the difference between the design of letter envelopes with and without window for Daimler Truck AG’s subsidiaries?
Next to the corporate logotype in black, a letter envelope with window also features the company’s name and postal address of the subsidiary in the Daimler CS typeface, also set in black. If the letter envelope has a window field, it is not necessary to print the company’s name or address. In this case, only the corporate logotype is printed on the front of the envelope. When designing business letters sent in envelopes with windows, care should therefore be taken to use a full address with correct sender identification above the field for the recipient.
What are the benefits of registering on the Daimler Truck Design Navigator?
Registered users are given full access to all content and functions of the Daimler Truck Design Navigator (in certain cases, an authorization is required). Once registered, users have access to the personalized functions “Download Cart” and “My Watchlist”.
The registration form is available at the following link https://designnavigator.daimlertruck.com/registration.
How can I use the “Download Cart” function correctly?
To enable you to make use of the personalized “Download Cart“ function on the Daimler Truck Design Navigator online portal, you need to register with a username and password by creating your personal user profile. You can set up your profile by clicking on the “Sign Up“ link on any page in the header bar and fully completing the mandatory fields of the form.
Adding Items
You can use the “Download Cart” function to group, download or store for later use any files such as texts, graphics, templates and other data items that you wish to download. Click on the “Add to Download Cart“ link on any page with downloads — you will find this link below the preview image and the file name. After that, all selected items will be transferred automatically to your list.
Removing Items
Mark the checkboxes of the items to be deleted and click on the “Remove selected” option below the preview image. If you wish to delete all files in the list, first click on "Select all" and then on “Remove selected”.
Downloading Items
Mark the checkboxes of the files you wish to download and select the “Download selected" option, which you will find above and underneath the list of items on the right hand side. If you wish to download all the files in the list, click first on “Select all” and then on “Download selected“. All marked files will be stored as a compressed ZIP archive on your computer. The file name of the archive contains the company name (“Daimler Truck”), the abbreviation “DN”, the word “Downloads” and the current date (e.g. YYMMDD) and time (e.g. HHMM).
How to set a strong password for my user account?
In order to protect your user account, you must select a password that meets the following requirements:
1. Minimum length of eight characters
2. Contains uppercase letters [A-Z]
3. Contains lowercase letters [a-z]
4. Contains at least one number [0-9]
5. Contains at least one special character [!"#$%&'()*+,%;:=?_@<>-]
6. No part of the username is contained in the password
7. No spaces (this also applies to the username)
Use a password that is a random collection of letters, numbers and symbols. Do not share your password with anyone and change it regularly. You can update your password at any time using your user account settings. You are responsible for keeping your password secure. Daimler Truck AG accepts no liability for the consequences of failing to comply with these password rules.
We strongly recommend that you use the security measures available to protect your mobile device or tablet computer against misuse by third parties (e.g. device password, lock screen pattern, etc.).
How can I set up the “Add this page to Watchlist” function?
To enable you to use the personalized “Add this page to Watchlist“ function in the Daimler Truck Design Navigator, you need to register with a username and password by creating your personal user profile. You can set up your profile by clicking on the “Sign Up” link on any page in the header bar and fully completing the mandatory fields of the form.
Adding Items
If you wish to add a page to your list, click on the "Add this page to Watchlist" option in the toolbar on the right of the text. The page title will be automatically transferred to your list.
Administering Items
You can edit the Watchlist in your user profile (“My Profile”). The most recently added entry is located at the end of the list. Simply click on the page title to go directly to the relevant page.
Removing Items
You can use the “Remove selected” option to remove pages from the list quickly and conveniently. If you wish to delete all pages in the list, first click on “Select all“ and then on “Remove selected“.
How do I obtain support for contents and functions of the Daimler Truck Design Navigator?
The “Help” form provides support on how to browse the contents and handle downloads. For example, users can submit questions or comments which may need clarification and send feedback regarding the published content.
Under exceptional circumstances, documents can be sent to corporate-design@daimlertruck.com for checking and approval.
This online portal supports employees and external service providers with information on the Corporate Design of Daimler Truck as well as selected product and service brands — from the basic elements to their use as well as practical examples and provides also a download of suitable design templates.
Daimler Truck AG is one of the world’s largest commercial vehicle manufacturers, with over 40 production sites around the globe and more than 100,000 employees and offers light, medium and heavy duty trucks, city and intercity buses, coaches and bus chassis. Tailored financial services are also part of the portfolio.
Provider/Privacy
Daimler Truck AG
Fasanenweg 10
70771 Leinfelden-Echterdingen, Germany
Phone +49 7 11 84 85-0
Fax +49 7 11 84 85-20 00
contact@daimlertruck.com
Represented by the Board of Management: Karin Rådström (Chairwoman), Karl Deppen, Andreas Gorbach, Jürgen Hartwig, John O’Leary, Achim Puchert, Eva Scherer
Chairman of the Supervisory Board: Joe Kaeser
Commercial Register Stuttgart, Amtsgericht Stuttgart, No. HRB 762884
VAT registration number: DE 32 12 81 771
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