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January 29, 2024
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Logotype Daimler Truck Financial Services

The visual appearance of Daimler Truck Financial Services is based on the Corporate Design of Daimler Truck. The segment name Financial Services is reproduced as an official addition to Daimler Truck AG’s logotype. The visual combination of corporate logotype and subline has high recognition value and represents an original graphic with unique proportions and characteristic spacing that may not be changed or reproduced.

Applications with the Daimler Truck Financial Services logotype

Logotype Variants

The main version of the logotype consists of the one-line Daimler Truck logotype with the Financial Services subline. It is always used horizontally and is centered in all formats and layout areas. The variant of the Daimler Truck logotype with two lines and the Financial Services subline is intended only as an exception for small-format areas (e.g. profile pictures in social media and multi-brand displays with other brand marks in the context of memberships and sponsorships).

[1] Corporate logotype of Daimler Truck (one-line) with Financial Services subline (main variant)
[2] Corporate logotype (two-line) of Daimler Truck (two lines with Financial Services subline)

The Financial Services subline within the corporate logotype may not be removed from the overall composition or extended at will (e.g. by adding region or country names and titles of current promotions).

Non-permitted additions to the corporate logotype

Placement
The Daimler Truck logotype serves as a measuring unit and marker for the placement and alignment of the Daimler Truck Financial Services logotype. This ensures that a minimum free space could be maintained around the logotype on all sides.

[1] Position of the Daimler Truck logotype
[2] Width of the logotype
[3] Replacing the Daimler Truck logotype with the Daimler Truck Financial Services logotype
[4] Horizontal and vertical centering of the corporate logotype
[5] Minimum free space in the layout area
[6] Correct positioning of the logotype

As a rule of thumb, the width of the Daimler Truck logotype is first adopted unchanged and then the Daimler Truck Financial Services logotype is centered horizontally and vertically within the layout area.

Free Space and Sizes
The minimum free space around the Daimler Truck Financial Services logotype is at least once the height of the letter “T” on all sides, as with the Daimler Truck corporate logotype. If this minimum free space cannot be maintained, the logotype cannot be used. The optimum clearance is three times the height of the letter “T”. 

Minimum distance and optimum clearance on all sides

Colors and Backgrounds
The logotype is generally used only in black on a white background. As an exception, an inverted version in white on a black or dark gray background is approved for selected applications (e.g. clothing and give-aways). No color changes to the logotype are permitted, nor is it ever placed on colored or photorealistic backgrounds.

Examples of non-permitted logotype use

Examples of non-permitted logotype use

No Imitations
Only the original graphics of the Daimler Truck Financial Services logotype may be used. Any imitation or reproduction of the logotype from the corporate typeface or another font is not permitted, and may not be distorted or modified in any other way.

Non-permitted logotype reproductions from the corporate typeface

Permitted Uses
The corporate logotype may only be used insofar as this results from the Corporate Design set of rules. Its use by third parties (e.g. suppliers, sales partners, etc.) always requires the approval of the Corporate Communications department of Daimler Truck Financial Services GmbH.

Using the Company Name

In the continuous text, the name “Daimler Truck Financial Services” is not reproduced as a company symbol, but in the respective typeface in the mixed case (upper and lower case).

Spelling
“Daimler Truck Financial Services” is always written without a hyphen. The compound terms used in German in connection with Daimler Truck Financial Services are always written without hyphen. This also applies to functions and tools.

Impermissible capitalization and abbreviations
Capitalization and other selective capitalization of the company name as well as abbreviations as/with “DTFS...” are not permitted. This applies to all designations and combinations of terms with “Daimler Truck Financial Services”. 

Non-permissible abbreviation of the company name

Related downloads

  • [Daimler Truck Financial Services] Logotypes Daimler Truck Financial Services UK
  • [Daimler Truck Financial Services] Logotypes Daimler Truck Financial Services South Africa
  • [Daimler Truck Financial Services] Logotypes Daimler Truck Financial Services North America
  • [Daimler Truck Financial Services] Logotypes Daimler Truck Financial Services Nederland
  • [Daimler Truck Financial Services] Logotypes Daimler Truck Financial Services Mexico
  • [Daimler Truck Financial Services] Logotypes Daimler Truck Financial Services Japan
  • [Daimler Truck Financial Services] Logotypes Daimler Truck Financial Services Italia
  • [Daimler Truck Financial Services] Logotypes Daimler Truck Financial Services España
  • [Daimler Truck Financial Services] Logotypes Daimler Truck Financial Services France
  • [Daimler Truck Financial Services] Logotypes Daimler Truck Financial Services Deutschland
  • [Daimler Truck Financial Services] Logotypes Daimler Truck Financial Services Canada
  • [Daimler Truck Financial Services] Logotypes Daimler Truck Financial Services Belgium
  • [Daimler Truck Financial Services] Logotypes Daimler Truck Financial Services Australia
  • [Daimler Truck Financial Services] Logotype Daimler Truck Financial Services One-Line Black (CMYK)
  • [Daimler Truck Financial Services] Logotype Daimler Truck Financial Services One-Line White (CMYK)
  • [Daimler Truck Financial Services] Logotype Daimler Truck Financial Services Two-Line Black (CMYK)
  • [Daimler Truck Financial Services] Logotype Daimler Truck Financial Services Two-Line White (CMYK)
  • [Daimler Truck Financial Services] A4 Electronic Letterhead
  • [Daimler Truck Financial Services] A4 Document Template Letterhead (CharterWay)
  • [Daimler Truck Financial Services] 1025 x 3250 mm Feather Flags Print Template
  • [Daimler Truck Financial Services] A4 Document Template Letterhead (Daimler Truck Financial Services Deutschland)
  • [Daimler Truck Financial Services] U.S. Letter Electronic Letterhead Subsidiaries
  • [Daimler Truck Financial Services] A4 Electronic Letterhead Subsidiaries
  • [Daimler Truck Financial Services] Logotype Daimler Truck Financial Services One-Line Black (RGB)
  • [Daimler Truck Financial Services] Logotype Daimler Truck Financial Services One-Line White (RGB)
  • [Daimler Truck Financial Services] Logotype Daimler Truck Financial Services Two-Line Black (RGB)
  • [Daimler Truck Financial Services] Logotype Daimler Truck Financial Services Two-Line White (RGB)
  • [Daimler Truck Financial Services] A4 to A6 Brochures & Flyers Print Templates
  • [Daimler Truck Financial Services] Name Tags Print Templates
  • [Daimler Truck Financial Services] Accompanying Media Print Templates
  • [Daimler Truck Financial Services] Information Kits Print Templates
  • [Daimler Truck Financial Services] A5 Moderation Cards Print Template
  • [Daimler Truck Financial Services] Welcome Pylons Print Templates
  • [Daimler Truck Financial Services] Information Pylons Print Templates
  • [Daimler Truck Financial Services] 1200 x 4500 mm Flags Print Template
  • [Daimler Truck Financial Services] Stationery Print Templates
  • [Daimler Truck Financial Services] Stationery Print Templates (CharterWay)
  • [Daimler Truck Financial Services] Stationery Print Templates Subsidiaries
  • [Daimler Truck Financial Services] U.S. Letter Stationery Print Templates Subsidiaries
  • [Daimler Truck Financial Services] A0 to A3 Posters Print Templates
  • [Daimler Truck Financial Services] A2 to A5 Advertisement Print Templates
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  • [Daimler Buses] Logotype Daimler Buses Two-Line White (CMYK)
  • [Daimler Buses] Logotype Daimler Buses Two-Line Black (CMYK)
  • [Daimler Buses] Logotype Daimler Buses One-Line White (CMYK)
  • [Daimler Buses] Logotype Daimler Buses One-Line Black (CMYK)
  • [TruckCharge] Charging Cycles White (DTP)
  • [TruckCharge] Logo White (DTP)
  • [TruckCharge] Logo Black (DTP)
  • [Daimler Buses] A4 Electronic Letterhead
  • [Daimler Truck] Daimler Truck Favicon (RGB)
  • [Daimler Buses] Logotype Daimler Buses Two-Line White (RGB)
  • [Daimler Buses] Logotype Daimler Buses Two-Line Black (RGB)
  • [Daimler Buses] Logotype Daimler Buses One-Line White (RGB)
  • [Daimler Buses] Logotype Daimler Buses One-Line Black (RGB)
  • [Daimler Buses] A4 Electronic Letterhead Subsidiaries
  • [Daimler Buses] Name Tags Print Templates
  • [Daimler Buses] Accompanying Media Print Templates
  • [Daimler Buses] Information Kits Print Templates
  • [Daimler Buses] A5 Moderation Cards Print Template
  • [Daimler Buses] Welcome Pylons Print Templates
  • [Daimler Buses] Information Pylons Print Templates
  • [Daimler Buses] 1200 x 4500 mm Flags Print Template
  • [Daimler Truck] 1200 x 4500 mm Flags Print Template
  • [Daimler Truck] Welcome Pylons Print Templates
  • [Daimler Truck] Accompanying Media Print Templates
  • [Daimler Truck] Information Kits Print Templates
  • [Daimler Truck] Information Pylons Print Templates
  • [Daimler Truck] A5 Moderation Cards Print Template
  • [Daimler Truck] Name Tags Print Templates
  • [TruckCharge] Logo Color Variant (DTP)
  • [TruckCharge] Charging Cycles Color Variant (DTP)
  • [TruckCharge] Charging Cycles White (RGB)
  • [TruckCharge] Logo White (RGB)
  • [TruckCharge] Logo Black (RGB)
  • [Daimler Buses] Stationery Print Templates
  • [OMNIplus] OMNIplus 24h Service Brand Mark 4C (DTP)
  • [OMNIplus] OMNIplus 24h Service Brand Mark Black (DTP)
  • [OMNIplus] OMNIplus 24h Service Brand Mark Color/White (DTP)
  • [OMNIplus] OMNIplus 24h Service Brand Mark with Colored Background 4C (DTP)
  • [Daimler Buses] Stationery Print Templates Subsidiaries
  • [Daimler Buses] A0 to A3 Posters Print Templates
  • [Daimler Buses] A2 to A5 Advertisement Print Templates

Related links

  • [Daimler Truck Financial Services] Stationery
  • [Daimler Truck Financial Services] Corporate Wear and Giveaways
  • [Daimler Truck Financial Services] Graphic Style
  • [Daimler Truck Financial Services] Layout Principle
  • [Daimler Truck Financial Services] Colors
  • [Daimler Truck Financial Services] Events
  • [Daimler Truck Financial Services] Brochures and Flyers
  • [Daimler Truck Financial Services] Film and Video
  • [Daimler Truck Financial Services] Facility Signage
  • [Daimler Truck Financial Services] Presentations
  • [Daimler Truck Financial Services] Advertisements and Posters
  • [Daimler Truck Financial Services] Digital Interfaces (UI/UX)
  • [Daimler Truck Financial Services] Imagery
  • [Daimler Truck Financial Services] Typeface
  • [Daimler Buses] Logotype Daimler Buses
  • [Daimler Buses] Stationery
  • [Daimler Buses] Corporate Wear and Giveaways
  • [Daimler Buses] Graphic Style
  • [Daimler Buses] Layout Principle
  • [Daimler Buses] Colors
  • [Daimler Buses] Events
  • [Daimler Buses] Facility Signage
  • [Daimler Buses] Advertisements and Posters
  • [Daimler Buses] Film and Video
  • [Daimler Buses] Presentations
  • [Daimler Buses] Digital Interfaces (UI/UX)
  • [Daimler Buses] Typeface
  • [Daimler Buses] Imagery
  • [TruckCharge] Logo
  • [TruckCharge] Charging Cycles
  • [TruckCharge] Co-Branding (Mercedes-Benz Trucks)
  • [TruckCharge] Single-Brand Communications
  • [TruckCharge] Colors
  • [TruckCharge] Typeface
  • [TruckCharge] Tonality
  • [TruckCharge] Imagery
  • [Daimler Buses] Social Media
Show more
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Design Navigator

This online portal supports employees and external service providers with information on the Corporate Design of Daimler Truck as well as selected product and service brands — from the basic elements to their use as well as practical examples and provides also a download of suitable design templates.

Daimler Truck AG is one of the world’s largest commercial vehicle manufacturers, with over 40 production sites around the globe and more than 100,000 employees and offers light, medium and heavy duty trucks, city and intercity buses, coaches and bus chassis. Tailored financial services are also part of the portfolio.

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Daimler Truck AG
Fasanenweg 10
70771 Leinfelden-Echterdingen, Germany
Phone +49 7 11 84 85-0
Fax +49 7 11 84 85-20 00
contact@daimlertruck.com

Represented by the Board of Management: Karin Rådström (Chairwoman), Karl Deppen, Andreas Gorbach, Jürgen Hartwig, John O’Leary, Achim Puchert, Eva Scherer
Chairman of the Supervisory Board: Joe Kaeser
Commercial Register Stuttgart, Amtsgericht Stuttgart, No. HRB 762884
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