Logotype Daimler Truck Financial Services

The visual appearance of Daimler Truck Financial Services is based on the Corporate Design of Daimler Truck. The segment name Financial Services is reproduced as an official addition to Daimler Truck AG’s logotype. The visual combination of corporate logotype and subline has high recognition value and represents an original graphic with unique proportions and characteristic spacing that may not be changed or reproduced.

Applications with the Daimler Truck Financial Services logotype

Logotype Variants

The main version of the logotype consists of the one-line Daimler Truck logotype with the Financial Services subline. It is always used horizontally and is centered in all formats and layout areas. The variant of the Daimler Truck logotype with two lines and the Financial Services subline is intended only as an exception for small-format areas (e.g. profile pictures in social media and multi-brand displays with other brand marks in the context of memberships and sponsorships).

[1] Corporate logotype of Daimler Truck (one-line) with Financial Services subline (main variant)
[2] Corporate logotype (two-line) of Daimler Truck (two lines with Financial Services subline)

The Financial Services subline within the corporate logotype may not be removed from the overall composition or extended at will (e.g. by adding region or country names and titles of current promotions).

Non-permitted additions to the corporate logotype

Placement
The Daimler Truck logotype serves as a measuring unit and marker for the placement and alignment of the Daimler Truck Financial Services logotype. This ensures that a minimum free space could be maintained around the logotype on all sides.

[1] Position of the Daimler Truck logotype
[2] Width of the logotype
[3] Replacing the Daimler Truck logotype with the Daimler Truck Financial Services logotype
[4] Horizontal and vertical centering of the corporate logotype
[5] Minimum free space in the layout area
[6] Correct positioning of the logotype

As a rule of thumb, the width of the Daimler Truck logotype is first adopted unchanged and then the Daimler Truck Financial Services logotype is centered horizontally and vertically within the layout area.

Free Space and Sizes
The minimum free space around the Daimler Truck Financial Services logotype is at least once the height of the letter “T” on all sides, as with the Daimler Truck corporate logotype. If this minimum free space cannot be maintained, the logotype cannot be used. The optimum clearance is three times the height of the letter “T”. 

Minimum distance and optimum clearance on all sides

Colors and Backgrounds
The logotype is generally used only in black on a white background. As an exception, an inverted version in white on a black or dark gray background is approved for selected applications (e.g. clothing and give-aways). No color changes to the logotype are permitted, nor is it ever placed on colored or photorealistic backgrounds.

Examples of non-permitted logotype use

Examples of non-permitted logotype use

No Imitations
Only the original graphics of the Daimler Truck Financial Services logotype may be used. Any imitation or reproduction of the logotype from the corporate typeface or another font is not permitted, and may not be distorted or modified in any other way.

Non-permitted logotype reproductions from the corporate typeface

Permitted Uses
The corporate logotype may only be used insofar as this results from the Corporate Design set of rules. Its use by third parties (e.g. suppliers, sales partners, etc.) always requires the approval of the Corporate Communications department of Daimler Truck Financial Services GmbH.

Using the Company Name

In the continuous text, the name “Daimler Truck Financial Services” is not reproduced as a company symbol, but in the respective typeface in the mixed case (upper and lower case).

Spelling
“Daimler Truck Financial Services” is always written without a hyphen. The compound terms used in German in connection with Daimler Truck Financial Services are always written without hyphen. This also applies to functions and tools.

Impermissible capitalization and abbreviations
Capitalization and other selective capitalization of the company name as well as abbreviations as/with “DTFS...” are not permitted. This applies to all designations and combinations of terms with “Daimler Truck Financial Services”. 

Non-permissible abbreviation of the company name