For teamwear and give-aways with the Daimler Truck Financial Services logotype, emphasis is placed on a reduced, economically optimized selection of articles with high utility and good workmanship. The responsible use of the corporate logotype excludes its use as a playful decorative element as well as its use on disposable items. The visualized examples can be used as orientation for the procurement and production of teamwear and give-aways, and depending on the requirements and availability, advertising material can be determined individually.
Teamwear
Clothing is produced in the Light Grey color as well as its darkening +20K, +40K and +60K (standard values) or in black. The Daimler Truck Financial Services logotype in the main variant is placed on the front, back or right sleeve of T-shirts or polo shirts. Both printing and embroidery are possible. Depending on the color of the fabric, either black or white is used as the printing color or thread.
Give-Aways
Suitable advertising materials have hard-wearing surface and are made from sustainable materials. The Daimler Truck Financial Services logotype is printed in black and can have matte or glossy finishes. If the corporate logotype is not fully visible on a give-away at the same time, the original graphic should be omitted, and the company name set from the corporate typeface Daimler CS should be used instead. The „Financial Services“ part of the name can be emphasized with the Bold font style.
A finish, for example, with engraving, is possible in individual cases for high-reach and attention-grabbing events. Promotional items that obviously contradict the concept of sustainability should not bear the Daimler Truck Financial Services logotype and should be avoided as a matter of principle.
Project and Campaign Logos
The Daimler Truck Financial Services logotype and a relevant project or campaign logo shall be displayed on teamwear and give-aways in a visually balanced size in relation to each other. If the corporate logotype cannot be used with sufficient minimum free space on all sides or its effect is visually impaired by the project or campaign logo, only a textual representation of the company name in the mixed case (upper/lower case) is permitted.
Provider/Privacy
Daimler Truck AG
Fasanenweg 10
70771 Leinfelden-Echterdingen, Germany
Phone +49 7 11 84 85-0
Fax +49 7 11 84 85-20 00
contact@daimlertruck.com
Represented by the Board of Management: Karin Rådström (Chairwoman), Martin Daum, Karl Deppen, Andreas Gorbach, Jürgen Hartwig, John O’Leary, Eva Scherer
Chairman of the Supervisory Board: Joe Kaeser
Commercial Register Stuttgart, Amtsgericht Stuttgart, No. HRB 762884
VAT registration number: DE 32 12 81 771
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