Facility Signage

The design principles of interior and exterior signage apply to all Daimler Truck Financial Services facilities and these of name-bearing subsidiaries. The concept of facility signage combines representative visibility with maximum efficiency in design, production, and maintenance. It is based on a small number of formal design elements and at the same time offers a wide range of options for flexible technical implementation on site to enable the appropriate marking of facilities worldwide in accordance with the spatial conditions and individual requirements.

Primary Facility Signage

The main identification is provided by free-standing pylons or wall-mounted signs, which are placed on the main access road or at the entrance so that they are clearly visible to arrivals. If a facility has several gateways, a sign or pylon is placed at each gateway. As a rule of thumb, the Daimler Truck Financial Services corporate logotype is not repeated within the same facility. The name Daimler Truck Financial Services can also be affixed to a large area of a building as a superordinate facility identifier, provided that the building offers a suitable facility for lettering placement. Third-party logos or text details are generally not displayed within the Daimler Truck Financial Services facility signage.

Centered corporate logotype in the upper module of pylons

Variants of broadband pylons for primary external signage

Flags with the vertically centered logotype of Daimler Truck Financial Services

Reception Areas

The prestigious reception area of a building or office floor can be marked with the Daimler Truck Financial Services corporate logotype. This is shown as a stand-alone sign.

Variants of signs with centered logotype and additional text information

Directional and Signpost System, Interior Signage

Free-standing or wall-mounted signs or free-standing pylons with direction and route information should only be erected at Daimler Truck Financial Services GmbH sites and those of its subsidiaries where they are necessary for orientation. Pictograms with directional arrows from the corresponding Daimler Truck library are used for signage in the buildings.

Direction arrows for signpost system in the order straight ahead, half-left, left, half-right and right

External Signs and Panels in Public Spaces

The corporate logotype of Daimler Truck Financial Services is only shown on external signs, for example, on overview panels of industrial parks, if other resident companies are also represented with their logo; representations of organizational units are set below the corporate logotype from the corporate typeface Daimler CS. Otherwise, the facility designation is also set in the default typeface of the overview panel.

Sample overview panels of industrial parks with signage of Daimler Truck Financial Services

Public traffic guidance system signs in Germany with reference to Daimler Truck Financial Services

Sign with regulatory and/or prohibitive character set in the Daimler CS