The reduced, clear design principles of the overall Daimler Truck appearance offer many opportunities to feature images. Their task is to bring vibrancy and emotionality to the designs dominated primarily by black and white and gray tones. As a rule, a natural, warm color scheme dominates; cooler color shades can also be used in the imageImage
The publicly perceived image of a company, brand, product or service. Determined primarily by ... composition for technology topics.
Examples of product pictures
Existing images from the product brand worlds (vehicles, technical features, situations along the customer journey) that are suitable for use in the corporate context can be used without adjustments. In any case, image material should have sufficient color saturation; black and white motifs should only be used in connection with historical events.
Examples of pictures of persons and groups in realistic situations
Authenticity combined with a positive message of an image is always more important than technical or esthetic perfection in its production. This results in a wide range of possible topics and motives from all areas of day-to-day business. Employees and customers are preferably depicted in realistic situations in their immediate work environment.
Examples of authentic and realistic images of persons
When working with people and groups, diversity and internationality must be taken into account – as far as the specific situation permits – in order to adequately represent Daimler Truck as a modern, globally active company with numerous locations around the world.
Several images can be combined to form an overall picture motif that is based on a fixed horizontal/vertical grid (multipicture). This opens up more design possibilities beyond the use of individual photos. Collages with a fluid mixture of different photographic content (possibly with additional geometric or textual elements) are not permitted.
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Daimler Truck AG
Fasanenweg 10
70771 Leinfelden-Echterdingen, Germany
Phone +49 7 11 84 85-0
Fax +49 7 11 84 85-20 00
contact@daimlertruck.com
Represented by the Board of Management: Karin Rådström (Chairwoman), Karl Deppen, Andreas Gorbach, Jürgen Hartwig, John O’Leary, Achim Puchert, Eva Scherer
Chairman of the Supervisory Board: Joe Kaeser
Commercial Register Stuttgart, Amtsgericht Stuttgart, No. HRB 762884
VAT registration number: DE 32 12 81 771
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