Advertisements and Posters

1/1 ad with brand mark placed on the left

2/1 ad with brand mark placed on the right

1/1 ad with brand mark placed on the right

Placement of the Brand Mark with Claim
To make the OMNIplus brand mark and claim highly visible on posters and advertisements - regardless of the color of the photo motif – a rectangular frame is used as the underlying background. The size and position of the background area are defined according to the use case and the rectangle frame is colored in white with an opacity of 80% to 95%.

Rectangle frame with brand mark and claim in left or right position

Rectangle frame with brand mark and claim on 18/1 posters

Rectangle frame with brand mark and claim on 18/1 posters

Rectangle frame with brand mark and claim on 1/1 ads

Rectangle frame with brand mark and claim in small-size ads

Provider Reference
Generally, in advertisements published by Daimler Buses GmbH headquarters for OMNIplus, the company must be explicitly named as the provider with the company’s name and registered office as well as its full address.

Example for Germany:
Daimler Buses GmbH, Fasanenweg 10, 70771 Leinfelden-Echterdingen

The following indication is not suitable as a provider reference:
Daimler Buses GmbH, Corporate Marketing, Leinfelden-Echterdingen

When designing advertisements and promotional campaigns in the international markets, the corresponding official registered office of the respective subsidiary must be used.

Example of correct provider reference

Example of correct provider reference (detail)

Image and Product Ads

The endorsement “A Daimler Truck Brand” is included on all formats of OMNIplus image and product ads. As an exception, this does not appear on purely textual ads (e.g. training) and can also be omitted on informational and promotional ads with limited time validity.

The endorsement is always set on edge and in font size 7 pt. or maximum 9 pt. from the Daimler CS Regular brand font. The exact positioning at the edge of the image depends on the photo motif used. As a rule, the endorsement should appear where it is most legible, although a centered alignment is preferred. The endorsement is printed either in white or in black, depending on the color scheme of the ad motif ensuring optimum readability from a visual point of view.

Image ad in 460 x 300 mm format with dimensioning of rectangle frame with brand mark and claim

Product ad in 146 x 210 mm format with dimensioning of rectangle frame with brand mark and claim

Promotional Ads

Promotional ad (4C) in 210 x 297 mm format with dimensioning of rectangle frame with brand mark and claim

Promotional ad (4C) in 210 x 150 mm format with dimensioning of rectangle frame with brand mark and claim

Promotional ad (4C) in 115 x 152 mm format with dimensioning of rectangle frame with brand mark and claim

Posters

Large-format posters 18/1 (356 x 252 cm) are designed in the layout format 594 x 420 mm and printed on the paper type “Affichenpapier” with a blue reverse side and a grammage of 120 g/m². These are not just copies of advertisements, but are instead eye-catching adaptations that are intended in particular to achieve a long-distance effect and quickly convey all relevant messages in visual manner. When designing, therefore, care should always be taken to use headlines that are as large as possible and little continuous text.

Both the use of the national web address and the use of the international web address www.omniplus.com are generally permitted. If the poster is primarily aimed at a national target group, the use of a national web address such as www.omniplus.de, www.omniplus.it or www.omniplus.es is recommended. If the poster is used across national borders, the use of the web address www.omniplus.com is advised.

18/1 poster with dimensioning of rectangle frame with brand mark and claim

18/1 poster

Posters in DIN A1 portrait and landscape format are made using image printing with a matt finish on paper with a grammage of 150 g/m².

A1 poster