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Brand Typeface

The brand typeface of OMNIplus and OMNIplus ON is the sans serif font Daimler CS. On the one hand, this underscores the affiliation with Daimler Truck AG and, on the other hand, sets individual accents when designing different applications.

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February 20, 2024
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Brand Typeface

Font Family
The brand typeface of OMNIplus and OMNIplus ON is the sans-serif font Daimler CS. The range of the font styles is so comprehensive that modifications of all types, like extending, bending, expanding, contouring, shadowing or similar, are not permitted.

Fallback fonts are used if the brand typeface Daimler CS is not available or its use is not recommended, e.g. as part of data transfers to external partners, in cases where these have not installed Daimler CS on their systems.

Font Styles

From the variety of the different font styles available, the following font weights are approved for use.

Font styles of Daimler CS

Bilingual texts are clearly separated from one another by placing them in different positions within the layout format. There is no additional distinction by means of font style or coloring.

Replacement Font

The system font Calibri is used as a replacement font for Daimler CS and already set by default for all MS Office programs. Daimler CS must not be used for e-mail correspondence outside Daimler Truck as the recipients have usually not installed Daimler CS on their computers and consequently, typeface, line breaks, etc. are automatically changed. The font Calibri has high technical compatibility and enables neutral data transfers between the different software programs and operating systems.

Distribution to External Users

All requests regarding the corporate typeface or the font software are to be addressed only to corporate-design@daimlertruck.com. Daimler Truck group’s departments or employees and its subsidiaries are not allowed to transfer the font software to external third parties. Distributors and service partners must purchase their own license from the rights holder Monotype for the corporate typeface (if required), as this particular use case is not covered by the recent group’s license.

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Related links

  • [OMNIplus] Brand Colors
  • [OMNIplus] Stationery
  • [OMNIplus] Brand Mark
  • [OMNIplus] Presentations
  • [OMNIplus] Advertisements and Posters
  • [OMNIplus] 24h Service Vehicle Labeling
  • [OMNIplus] Nomenclature
  • [OMNIplus] Workwear
  • [OMNIplus] Exterior Signage (Service Points)
  • [Daimler Truck Financial Services] Typeface
  • [Daimler Buses] Typeface
  • [Daimler Truck] Typeface
  • [Daimler Truck] Corporate Logotype
  • [Daimler Truck Financial Services] Corporate Wear and Giveaways
  • [Daimler Truck Financial Services] Graphic Style
  • [Daimler Truck Financial Services] Imagery
  • [Daimler Truck Financial Services] Layout Principle
  • [Daimler Truck Financial Services] Colors
  • [Daimler Truck Financial Services] Logotype Daimler Truck Financial Services
  • [Daimler Truck] Corporate Wear and Giveaways
  • [Daimler Buses] Corporate Wear and Giveaways
  • [Daimler Buses] Logotype Daimler Buses
  • [Daimler Buses] Graphic Style
  • [Daimler Buses] Imagery
  • [Daimler Buses] Layout Principle
  • [Daimler Buses] Colors
  • [Daimler Truck] Colors
  • [Daimler Truck] Graphic Style
  • [Daimler Truck] Imagery
  • [Daimler Truck] Layout Principle
Show more
Brand Colors Nomenclature

About Daimler Truck
Design Navigator

This online portal supports employees and external service providers with information on the Corporate Design of Daimler Truck as well as selected product and service brands — from the basic elements to their use as well as practical examples and provides also a download of suitable design templates.

Daimler Truck AG is one of the world’s largest commercial vehicle manufacturers, with over 40 production sites around the globe and more than 100,000 employees and offers light, medium and heavy duty trucks, city and intercity buses, coaches and bus chassis. Tailored financial services are also part of the portfolio.

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Fasanenweg 10
70771 Leinfelden-Echterdingen, Germany
Phone +49 7 11 84 85-0
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contact@daimlertruck.com

Represented by the Board of Management: Karin Rådström (Chairwoman), Karl Deppen, Andreas Gorbach, Jürgen Hartwig, John O’Leary, Achim Puchert, Eva Scherer
Chairman of the Supervisory Board: Joe Kaeser
Commercial Register Stuttgart, Amtsgericht Stuttgart, No. HRB 762884
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