Stationery

Business stationery such as letterheads, business cards, envelopes or forms are a key part of the brand design and the company’s visual flagship for the Setra brand. Only the consistent and responsible implementation of these rules can help to present the Setra identity unmistakably to the public. The following writing rules and design specifications are valid for all the Setra business stationery.

Examples for letters, business card and DIN lang (DL) envelopes

Writing Rules

The letters are written in accordance with DIN 5008. The following rules must be adhered to regarding the layout/content of letters:

Brand Name
The brand name Setra is always written in internal texts without spaces and a hyphen in the brand font Daimler CS Regular. The brand name Setra is not written in italic letters or uppercase. The only exception is the Setra brand label (refer to the “Brand Label” manual).

Recipient’s Address
The address field consists of seven lines, the first of which is reserved for additions such as registered mail. The address should not exceed six lines; there is no blank line between the additional remark and the address. For foreign addresses, the destination and country are written in capital letters. Where possible, the destination should be indicated in the language of the country of destination (e.g. FIRENZE instead of FLORENZ). The country of destination is indicated in German on the last line of the address.

Date
In view of different notations and in the interests of clarity, it is recommended to write out or abbreviate the names of months.

Subject
The wording of the subject is arranged below the reference lines and written without an end point. It can be set in bold. The wording of the subject is followed by two blank lines.

Salutation
The salutation is separated from the actual letter content by a blank line. If the name of the addressee is known, the letter is introduced as follows: “Dear Mrs Mustermann,” or “Dear Mr Mustermann,”. If the exact recipient is not known, the general introduction “Dear Ladies and Gentlemen,” should be used.

Phone/Fax Numbers
Phone numbers should be written as follows in international form: plus symbol/country code/blank/area code (without “0”)/blank/phone number/hyphen/extension, e. g. +49 000 1234 5678. The notation of telephone, telefax and mobile telephone numbers follows the international standard E.123 by the standardization union.

Text Composition
In Daimler CS Regular, letters are written left-justified in 11 pt in the flutter type. Highlighting is set in bold or italics. The company name Daimler Buses is generally used in upper and lower case. Capital letters and small caps are not permitted. The greeting formula is separated from the text by a blank line, the company name Daimler Buses is always written together with the legal form “GmbH”. When the signatories’ names are reproduced by machine, the first name and surname are written out in full. Additions, e.g. i.A., i.V. or ppa., appear before the name is reproduced in the same line or are added by hand when the letter is signed.

Symbols
Information on the phone, fax, in-house post code (HPC) or similar appear exclusively in written form. The presentation in the form of graphical symbols is not permitted.

Letterheads

The layout of the letterhead follows DIN standards, taking into account company law regulations and corresponding postal recommendations. The standard letterhead (with and without reference line) always contains all mandatory details required under company law and the bank details.

All examples shown below must be adapted to the required information under company law depending on the particular country. The postal regulations of the respective countries (e.g. address field on the right) must also be taken into account.

Header
On letterheads for Setra Deutschland and Setra subsidiaries the brand label always appears on the right at the top edge of the page format. On letterheads for distributors the brand label always appears on the right at the bottom edge of the page format.  No other marks, symbols or texts may be used within the free space area around all sides of the brand label (see the “Brand Label” manual).

Footer
The footer contains the endorsement, the information prescribed by company and commercial law (taking country-specific regulations into account), the address and the bank details. The footer on letterheads for Setra Deutschland and Setra subsidiaries is always set in a single column. The footer for distributors is set in two blocks. When creating letterheads, make sure that the information in the footer corresponds to the current status.

The information on letterheads for Setra Deutschland is indicated in the national language and in English. With non-Latin characters, the information is set out in non-Latin and Latin script. On all other letterheads the information is only indicated in the national language. The footer is always built from bottom to top.

General letterhead with front and back sides without reference line (Setra Deutschland)

Dimensioning of the general letterhead (front and back sides) without reference line (Setra Deutschland)

General letterhead with front and back sides with reference line (Setra Deutschland)

Dimensioning of the general letterhead (front and back sides) with reference line (Setra Deutschland)

Letterhead for subsidiaries

The letterhead second page, without legal specifications, is used for all letter pages following the first page.

General letterhead (second page)

Advertising Letterhead
The advertising letterhead is for all types of written communication where bank account details and legal specifications are not relevant (e.g. invitations, mailings). The second page letterhead is the same as the general letterhead second page. 

Advertising letterhead

Letterhead for Distributors

Letterheads for distributors are personalized. The brand label always appears on the right at the bottom edge of the page format. No other marks, symbols or texts may be used within the free space area around all sides of the brand label (see the “Brand Label” manual). The footer for distributors is set in two blocks.

Personalized letterhead for distributors

Invoices

Invoices are generated from SAP. 

Invoice Setra Deutschland

Business Cards

Business cards are printed always monolingual. In special cases, texts in non-Latin characters (e.g. Japanese) can appear on the reverse side.

The right-hand text block may not exceed eight lines. The last line should be placed in 4,8 mm distance from the bottom margin. The description of department or function is limited to two lines (determined by the Daimler Buses corporate structure). The mobile phone number and e-mail address generally appear on the front side. In exceptional cases and for reason of space, they can also be indicated on the reverse side.

Business cards for Setra Deutschland (all dimensions in mm)

Business card for subsidiaries

Business cards for distributors (all dimensions in mm)

Compliment Card

The sender information is always positioned at the bottom, left-justified structured, in two lines and set in the national language and in English. Where two national languages exist, these two languages can be used instead. In the case of non-Latin characters, the information is indicated in non-Latin and Latin characters.

Compliment card (all dimensions in mm)

Envelopes

In day-to-day business, standard size envelopes are to be used. The brand label is printed in Setra Red and black on the front side of envelopes. These are made of bright white recycled paper.

DIN lang (DL) envelope with window on the left (220 mm x 110 mm) (all dimensions in mm)

DIN lang (DL) envelope without window (220 mm x 110 mm) (all dimensions in mm)

DIN C4 envelope without window (324 mm x 229 mm) (all dimensions in mm)

Sender Information
The sender information for envelopes is only permitted on the reverse side of the envelope.

Reverse side of envelope (all dimensions in mm)

E-Mail Correspondence

Office communication, which used to be handled on stationery, is now handled quickly and effectively by e-mail. Since January 01, 2007 it has been clarified by § 80 paragraph 1 of the German Stock Corporation Act that e-mails can also be business letters in the legal sense. E-mails with business explanations or information, which are sent in the name of the company to customers, suppliers or authorities, must contain as “electronic business letters” the prescribed mandatory company legal details.

Option to Auto-Insert Mandatory Disclosures under Commercial Law
In MS Outlook, the current Daimler Buses GmbH Management Board footer is automatically attached in a newly created message if you click on the “Paragraph” icon under the “Message” tab and then under “Mandatory information”. Please note that you do not have to enter this information in internal communications or in informal mails to colleagues in other Daimler Truck AG’s subsidiaries.

The Daimler CS should not be used in e-mail correspondence outside Daimler Truck, as the receiving computers usually do not have Daimler CS installed and therefore the typeface, line breaks, etc. are changed. In MS Outlook, the default font for internal and external e-mails is Calibri. This system font has high technical compatibility and enables neutral data transfer between different software programs for MS Windows OS.

Signature in Business E-Mails
The sender information in the e-mail is often the only way to clearly and unambiguously identify the sender. For this reason, specific requirements related to its form and content need to be observed. In MS Outlook, the Calibri system font is the default setting (preset in size 11 pt). Any color highlighting, bold and/or italic font formatting and facsimile signatures are not allowed.

When adding an e-mail signature, the use of corporate logotypes and brand labels as well as event, department or campaign logos is not permitted. This applies to both external and internal e-mail messages.

Employees should use the signature in their emails as shown below: