Yes No

Yes No
Deutsch
Log In | Sign Up
Provider / Privacy
Daimler Truck corporate logotype
Design Navigator
  • Brands/Topics
  • BusStore
  • Corporate Brand

  • Daimler Truck

  • Daimler (Basics)

  • Segments

  • Daimler Buses

  • Daimler Trucks

  • Daimler Truck Financial Services

  • Brands

  • Mercedes-Benz

  • FUSO

  • Setra

  • OMNIplus

  • BusStore

  •  

  • TruckCharge

  • Daimler Truck Financial

  • FUSO Financial

  • Design Manuals
  • Downloads

Brand Colors

The colors BusStore Orange and BusStore Blue characterize the brand mark and are to be used carefully in communication. The colors Light Grey and Pure Blue are used additionally in various gradations and serve to highlight contents or visually support content-related statements.

  • Print
  • Save as PDF
  • Related downloads
  • Related links
Back
February 18, 2024
5879

Brand Colors

Primary Colors

The colors of the brand mark BusStore Orange and BusStore Blue are to be used carefully in the communication. Surfaces shall feature only Light Grey as the background color.

Primary colors

Additional Colors

The additional shades of Light Grey defined as darker gradations are only intended for highlighting or adding visual aid to a content outline, table, etc., setting clear graphic accents. In presentations and screen media, the Pure Blue color can also be used additionally. Any other design colors that do not belong to this color system are not permitted.

Additional colors

Color Codes

Color  Pantone  CMYK  HEX  RGB  RAL 
BusStore Orange  166  0/75/100/0  – 232/93/15  2009 
BusStore Blue  2955  100/65/10/50  – 0/52/96  5026 
Light Grey   Cool Gray 1  0/0/0/10  #E6E6E6  230/230/230   9002 Grauweiß 
Light Grey +20K  –  0/0/0/30  #C8C8C8  200/200/200   – 
Light Grey +40K  –  0/0/0/50  #9E9E9E  158/158/158  –  
Light Grey +60K  –  0/0/0/70  #707070  112/112/112   –  
Light Grey +80K  –  0/0/0/90  #444444  68/68/68   – 
Pure Blue  Process Cyan C  100/0/0/0   #00ADEF  0/173/239  240 50 40 

Related downloads

  • [BusStore] Stationery Print Templates
  • [BusStore] Subsidiary Stationery Print Templates
  • [OMNIplus] Stationery Print Templates
  • [OMNIplus] A4 Document Templates Letterhead
  • [OMNIplus] OMNIplus 24h Service Brand Mark Vehicle Labeling
  • [OMNIplus] A4 Advertisement Template (Half-Page)
  • [OMNIplus] A4 Advertisement Template
  • [OMNIplus] A3 Advertisement Template

Related links

  • [BusStore] Brand Mark
  • [BusStore] Brand Typeface
  • [BusStore] Presentations
  • [BusStore] Stationery
  • [BusStore] Advertisements and Posters
  • [BusStore] Vehicle Labeling
  • [BusStore] Exterior Signage
  • [BusStore] Work Clothing
  • [OMNIplus] Brand Colors
  • [Setra] Brand Colors
  • [Setra] Brand Label
  • [OMNIplus] Nomenclature
  • [OMNIplus] 24h Service Vehicle Labeling
  • [Setra] Brand Typefaces
  • [Setra] Stationery
  • [Setra] Production Standards
  • [OMNIplus] Workwear
  • [Daimler Truck] Corporate Logotype
  • [Setra] SetraClassic
  • [Daimler Truck Financial Services] Graphic Style
  • [Daimler Truck Financial Services] Colors
  • [Daimler Truck Financial Services] Logotype Daimler Truck Financial Services
  • [Daimler Buses] Logotype Daimler Buses
  • [Daimler Buses] Graphic Style
  • [Daimler Buses] Colors
  • [Daimler Truck] Colors
  • [Daimler Truck] Graphic Style
  • [Daimler Truck Financial Services] Stationery
  • [TruckCharge] Logo
  • [TruckCharge] Charging Cycles
  • [Daimler Truck] Stationery
  • [Daimler Buses] Stationery
  • [Daimler Truck Financial Services] Corporate Wear and Giveaways
  • [Daimler Truck Financial Services] Layout Principle
  • [Daimler Truck Financial Services] Typeface
  • [Daimler Truck] Corporate Wear and Giveaways
  • [Daimler Buses] Corporate Wear and Giveaways
  • [Daimler Buses] Typeface
  • [Daimler Buses] Layout Principle
  • [Daimler Truck] Layout Principle
  • [Daimler Truck] Typeface
Show more
Brand Mark Brand Typeface

About Daimler Truck
Design Navigator

This online portal supports employees and external service providers with information on the Corporate Design of Daimler Truck as well as selected product and service brands — from the basic elements to their use as well as practical examples and provides also a download of suitable design templates.

Daimler Truck AG is one of the world’s largest commercial vehicle manufacturers, with over 40 production sites around the globe and more than 100,000 employees and offers light, medium and heavy duty trucks, city and intercity buses, coaches and bus chassis. Tailored financial services are also part of the portfolio.

  • Provider
  • Legal Notice
  • Privacy Statement
  • Cookies
  • Terms of Use
  • Contacts
© 2025 Daimler Truck AG. All rights reserved.
 
  • Help

    Ask a Question

    To use this form, please sign up or log in to your user profile. Otherwise you can e-mail us directly at corporate-design@daimlertruck.com.
  • Glossary

    Above-Referred Terms

    View all terms
  • FAQ
  • Sitemap
Log In | Sign Up

Daimler Truck Design Navigator

OK

Provider/Privacy

Daimler Truck AG
Fasanenweg 10
70771 Leinfelden-Echterdingen, Germany
Phone +49 7 11 84 85-0
Fax +49 7 11 84 85-20 00
contact@daimlertruck.com

Represented by the Board of Management: Karin Rådström (Chairwoman), Karl Deppen, Andreas Gorbach, Jürgen Hartwig, John O’Leary, Achim Puchert, Eva Scherer
Chairman of the Supervisory Board: Joe Kaeser
Commercial Register Stuttgart, Amtsgericht Stuttgart, No. HRB 762884
VAT registration number: DE 32 12 81 771

Legal Notice
Cookies
Privacy Statement

Close