Brand Colors
Primary Colors
The colors of the brand mark BusStore Orange and BusStore Blue are to be used carefully in the communication. Surfaces shall feature only Light Grey as the background color.
Additional Colors
The additional shades of Light Grey defined as darker gradations are only intended for highlighting or adding visual aid to a content outline, table, etc., setting clear graphic accents. In presentations and screen media, the Pure Blue color can also be used additionally. Any other design colors that do not belong to this color system are not permitted.
Color Codes
Color |
Pantone |
CMYK |
HEX |
RGB |
RAL |
BusStore Orange |
166 |
0/75/100/0 |
– |
232/93/15 |
2009 |
BusStore Blue |
2955 |
100/65/10/50 |
– |
0/52/96 |
5026 |
Light Grey |
Cool Gray 1 |
0/0/0/10 |
#E6E6E6 |
230/230/230 |
9002 Grauweiß |
Light Grey +20K |
– |
0/0/0/30 |
#C8C8C8 |
200/200/200 |
– |
Light Grey +40K |
– |
0/0/0/50 |
#9E9E9E |
158/158/158 |
– |
Light Grey +60K |
– |
0/0/0/70 |
#707070 |
112/112/112 |
– |
Light Grey +80K |
– |
0/0/0/90 |
#444444 |
68/68/68 |
– |
Pure Blue |
Process Cyan C |
100/0/0/0 |
#00ADEF |
0/173/239 |
240 50 40 |