Stationery

Business stationery such as letterheads, business cards and envelopes are an important part of the Corporate Design of Daimler Buses and its name-bearing subsidiaries. Necessary adjustments due to nationally applicable mandatory commercial law information or for the purpose of using different paper and envelope formats must be considered on a case-by-case basis.

Daimler Buses GmbH uses the bilingual corporate endorsement “Ein Daimler Truck-Unternehmen/a Daimler Truck company” on letterheads and all subsidiaries belonging to Daimler Buses GmbH only use this affiliation reference translated into the respective national language.

Differentiation of the company’s visual appearance from the product and service brands 

Correspondence with end customers generally follows the visual appearance and associated rules and regulations of the respective product or service brand. Communication with business partners, on the other hand, is correspondence from Daimler Buses GmbH or its subsidiaries and appears in the overarching visual appearance of Daimler Buses. External third parties such as sales and/or service partners may not use printed matter of Daimler Buses GmbH and its subsidiaries but must follow the rules of the product or service brand relevant to them.

Letterhead

The Daimler Buses corporate logotype is always placed at the top in the middle of the letterhead. There must be no other brand marks or elements in the immediate vicinity. Except for the letterhead of the parent company, the name of the subsidiary with legal form is shown at the top right for the exact identification of the sender, for example.

Business letterhead of Daimler Buses GmbH with and without reference marks

In accordance with the respective national requirements, the footer contains all mandatory information under commercial law, the complete sender address and the contact options such as phone and e-mail. The endorsement is separated from the other information by an empty line and is at the end of the footer.

Letterhead for subsidiaries of Daimler Buses GmbH in DIN A4 and U.S. Letter formats

Pre-printed letterheads should only be used in exceptional cases – e.g. for IT systems with printing applications that still require pre-printing, or for external business correspondence that must meet a high standard of haptic quality.

For this reason, in addition to the forms with the Daimler Buses GmbH standard letterhead, suitable format templates are also available for electronic documents that can be further processed with the MS Word program and transmitted electronically in Adobe Acrobat (PDF) format or printed out for mailing. The editable document templates for MS Word are also already pre-installed on the computers of the employees at many Daimler Buses locations.

Forms

Where possible, forms generally follow the structure of the Daimler Buses business letterhead. If the design of a form causes disproportionate customization effort, the Daimler Buses corporate logotype can preferably be displayed at a different position in the header area, taking into account the requirements for minimum size and free space. 

Envelopes

In addition to neutral envelopes without sender identification, printed envelopes with the Daimler Buses logotype and general address details can also be used for sending business letters. Printable document templates are available as samples for individualization by name-bearing subsidiaries of Daimler Buses GmbH.

Variants of Daimler Buses envelopes with window

Variants of envelopes with windows for subsidiaries of Daimler Buses GmbH

Business cards

The layout of business cards is binding for all employees and should only contain personal information and no other statements (e.g. advertising claims). The business cards of Daimler Buses GmbH and its subsidiaries are printed on white paper, whereby the printing color for all textual information is black. In general, any commercially available pure white quality paper can be used. A finishing (e.g. embossing of the Daimler Buses corporate logotype) on business cards is not intended.

Front and back side of a business card with academic and job title

The Daimler Buses logotype is centered on the front of the business card and the complete company name with legal form is listed at the bottom edge of the layout area for subsidiaries. Further information must not be placed on the front side.

Front and back side of the business card of a Daimler Buses subsidiary

On the back side, all text information is set in black on a white background. Below the name is optionally the academic degree. Below this is the area or function name, which is limited to two lines. The relevant regulations of the organizational policy on function or job designations within Daimler Truck AG (also valid for Daimler Buses GmbH) must be observed. The communication details on the back side consist of a maximum of eight lines, which are left-justified from bottom to top. Optionally, the first three lines on the right-hand side can be supplemented with an additional “visitor address”.

Front and back side of a business card with optional visitor address

Brand marks of the product or service brands may not be shown on the business cards of Daimler Buses GmbH or its name-bearing subsidiaries. Employees whose function involves personal contact with end customers can also order business cards in accordance with the rules of the respective product or service brand, which they should only distribute in personal contact with end customers.

Stamps

Insofar as stamps are required for certain business processes at Daimler Buses or subsidiaries, only the full legal name of the respective company may be used in uppercase/lowercase with legal form. The Daimler Buses corporate logotype is not shown on stamps. The only permissible visual marking for stamps is a border around the text content. The Daimler CS corporate typefaces is generally not provided for the design and production of stamps. It is recommended to use a substitute font (license-free system font) with sans serif optical properties.