Logotype Daimler Buses

The visual appearance of Daimler Buses is based on the Corporate Design of Daimler Truck. The segment name Daimler Buses is reproduced as an official addition to the Daimler Truck AG logotype. The visual combination of corporate logotype and sub-line has a high recognition value and represents an original graphic with unique proportions and characteristic spacing that must not be changed or reproduced.

Applications with the Daimler Buses logotype

Logotype variants

The main variant of the Daimler Buses logotype consists of the one-line corporate logotype of Daimler Truck with the subline Daimler Buses. It is generally used horizontally and positioned centrally in all formats and layout areas. As an exception, the two-line version of the Daimler Truck corporate logotype and the Daimler Buses subline is only intended for small-size formats (e.g. profile pictures in social media channels, multi-brand representations with other trademarks in the context of memberships and sponsorships).

[1] Daimler Truck corporate logotype (one-line) with Daimler Buses subline (main variant)
[2] Daimler Truck corporate logotype (two-lines) with Daimler Buses subline

The subline within the Daimler Buses logotype may not be separated from the overall composition or extended as desired (e.g. by adding region or country names and titles of current campaigns).

Non-permissible additions to the corporate logotype

Placement

The Daimler Truck corporate logotype serves as a measuring unit and marking for the placement and alignment of the Daimler Buses logotype. This ensures that a minimum clearance can be maintained on all sides around the logotype.

[1] Position of the Daimler Truck logotype
[2] Width of the logotype
[3] Replacing the logotype of Daimler Truck with the combined logotype of Daimler Buses
[4] Horizontal and vertical centering of the logotype
[5] Minimum free space in the layout area
[6] Correct positioning of the logotype

As a rule of thumb, the width of the Daimler Truck character is first adopted unchanged and then the Daimler Buses character is centered horizontally and vertically within the layout area.

Free space and sizes

As with the Daimler Truck corporate logotype, the minimum clearance around the Daimler Buses logotype is at least once the height of the letter “T” on all sides. If this minimum clearance cannot be complied with, the illustration of the symbol is not permitted. The optimum clearance is three times the height of the letter “T”.

Minimum distance and optimum free space on all sides

Colors and backgrounds
The symbol is generally only displayed in black on a white background. As an exception, an inverted variant in white on a black or dark gray background is approved for selected applications (e.g. clothing and give-aways). Any changes in the color of the logotype are not permitted, nor does it appear on colored or photorealistic backgrounds.

Examples of non-permitted use of the logotype

Examples of non-permitted use of the logotype

No imitations
Only original graphics of the Daimler Buses logotype may be used. Any imitation or reproduction of the character from the corporate typeface or any other font is not permitted, nor may it be distorted or modified in any other way.

Non-permissible reproductions of the logotype from the corporate typeface

Permitted uses
The corporate logotype may only be used insofar as this is specified in the set of rules for Corporate Design. Its use by third parties (e.g. suppliers, sales partners, etc.) always require approval from the Corporate Marketing function of Daimler Buses GmbH.

Using the segment name

In continuous text, the segment name “Daimler Buses” is not used as a corporate logotype, but in the respective typeface in mixed spelling (upper and lower case).

Spelling
“Daimler Buses” is always written without a hyphen. Composite terms used in German in connection with Daimler Buses are always written with a hyphen, e.g. “Daimler Buses companies”, “Daimler Buses locations”, “Daimler Buses employees”. This does not apply to functions or tools, e.g. “Daimler Buses Service Center”.

Impermissible capitalization and abbreviations
It is not permitted to use capital letters and other selective highlighting of the segment name as well as abbreviations as/with “DB...”. This applies to all designations and term associations with “Daimler Buses”.

Non-permissible abbreviation of segment name

Endorsement
Daimler Buses GmbH is a wholly owned subsidiary of Daimler Truck AG. The company indicates its affiliation to the group by means of the bilingual endorsement “Ein Daimler Truck-Unternehmen/a Daimler Truck company”.

All product and service brands of Daimler Buses also use a uniform legal reference to Daimler Truck AG, which is “A Daimler Truck brand”.