Teamwear and giveaways

For teamwear and giveaways with the Daimler Buses corporate logotype, emphasis is placed on a reduced, economically optimized selection of items with high utility and good workmanship. The responsible use of the corporate logotype excludes its use as a playful decorative element as well as its use on disposable items. The visualized examples can be used as a guide for the procurement and production of teamwear and giveaways; the advertising materials can be defined individually depending on requirements and availability.

Teamwear

Clothing is produced in the color Light Grey and its dark shades +20K, +40K and +60K (reference values) or in black. The Daimler Buses logotype is placed as a one-line variant on the front, back or right sleeve of the T-shirts or polo shirts. Both printing and embroidery are possible, depending on the color of the fabric, either black or white is used as printing ink or yarn.

Light Grey Polo shirts with the main variant of the Daimler Buses logotype in black on the left side of the chest and back

Dark polo shirts with the main variant of the Daimler Buses logotype in white on the left chest and back

Giveaways

Suitable advertising materials have a durable surface and are made from sustainable materials. The Daimler Buses logotype is printed in black and can also be applied matt or glossy. If the corporate logotype and subline are not fully visible at the same time on a give-away, the original graphic should be omitted, and the segment name “Daimler Buses” should be used instead and set from the corporate typeface Daimler CS with weight Regular.

A finish, for example with engraving is possible in individual cases for high-reach and attention-grabbing events. Advertising articles that clearly contradict the idea of sustainability should not bear the Daimler Buses corporate logotype and should be avoided as a matter of principle.

Notepads in white and black with the corporate logotype and ballpoint pen with the segment name reproduced from the corporate typeface Daimler CS

Light Grey or black lanyards with the printed segment name in Daimler CS Regular

Light Grey baseball cap with Daimler Buses logotype in black

Project or campaign key visuals

The Daimler Buses logotype and relevant project or campaign key visuals are shown on teamwear and giveaways in a visually balanced size. If the corporate logotype cannot be used with a sufficient minimum distance to all sides or if its effect is visually impaired by the project or campaign key visual, only a textual reproduction of the segment name “Daimler Buses” in mixed case (upper/lower case) is permitted.

Notepads with the Daimler Buses logotype and a project or campaign key visual