Introduction
The design principles for digital user interfaces are based on the Basic Elements of the Corporate Design. They are available without password protection in the collaborative online software Figma and can also be viewed without a registered user account. Currently only a static preview without editing option is provided. To access extended features for automation or for exporting digital assets, users need to sign up – independent of Daimler Buses – and, if necessary, install other supporting tools for their own user account.
The components and automated assets for UI/UX (digital user interfaces) corresponding to the visual appearance of Daimler Buses can be found on Figma in a project shared with Daimler Truck:
GO TO DAIMLER TRUCK UI/UX 1.10.2Image-related websites and applications
This type of digital platforms must generally comply as far as possible with the UI/UX specifications to ensure consistency and recognizability related to Daimler Buses, even for users who only use the website or application in question rarely or irregularly.
SColors for identifying technical functions and system behavior that are reserved exclusively for UI/UX applications and software development are not suitable for general design purposes. In combination with automated snippets for UI/UX components, all these colors are already preset and provided for use in Figma.
Transactional websites and web interfaces of standard software
Digital services such as e-shop systems or web interfaces of standard software should be customized in their overall appearance according to the color palette with the primary color white in combination with high-contrast body copy in black or highlights in Petrol in such a way that Daimler Buses is always clearly recognizable. However, in the general use of transactional websites and standard software as a working tool, no formal adjustments need to be made regarding UI/UX aspects in areas such as layout, fonts and icons, or the cost and benefit of customization efforts must be considered.
Use of content
Photos, graphic items, pictograms, and other digital assets may only be used if information about their origin and the current right of use (license) for Daimler Buses GmbH is clearly indicated. The use of AI-generated images and similar content is currently not yet recommended, as the legal framework is largely unclear from a global perspective.
Domains und subdomains
When registering domains or subdomains for Daimler Buses segment, all requirements of the group-wide IP Policy and the corresponding manual for main domains of Daimler Truck AG must be observed. These are available for downloading on the Social Intranet.
Provider/Privacy
Daimler Truck AG
Fasanenweg 10
70771 Leinfelden-Echterdingen, Germany
Phone +49 7 11 84 85-0
Fax +49 7 11 84 85-20 00
contact@daimlertruck.com
Represented by the Board of Management: Karin Rådström (Chairwoman), Martin Daum, Karl Deppen, Andreas Gorbach, Jürgen Hartwig, John O’Leary, Achim Puchert, Eva Scherer
Chairman of the Supervisory Board: Joe Kaeser
Commercial Register Stuttgart, Amtsgericht Stuttgart, No. HRB 762884
VAT registration number: DE 32 12 81 771
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