Film and video

The Daimler Buses imagery also forms the visual setting for the design and production of film and video content with the sender of Daimler Buses. The selection of motifs is characterized by sufficient color saturation, dynamic product images and an authentic representation of people. Thematically appropriate excerpts from films or videos of the product and service brands are reused for Daimler Buses without any post-production.

Text insert

Key statements within films and videos can be visualized in a bold manner using text inserts, which can be placed on the right or left depending on the image content. It should be ensured that products, people or other relevant film content are not covered by the text inserts as far as possible. Text inserts are applied in white with 90% opacity. All texts are left-aligned and set in the corporate typeface Daimler CS in the weight Regular. Single-line text on text inserts is displayed in 170 px, two-line text in 110 px (UHD video format 3840 x 2160 pixels). The line spacing corresponds to 120% of the font size, the distance to the edge is 1/2 x the height of the letter “T”.

Key message of a film or video shown in a text insert

Text insert on a white background with 90% opacity

Intertitles/subtitles

Intertitles are used to separate different film sections and/or to structure them. These are composed in black on a white background. Depending on the amount of text, the font size is 170 px, font style Regular of the Daimler CS corporate typeface. Subtitles are shown in a film or video to translate spoken content from a foreign language, for example. They are generally placed at the bottom edge of the image and set from the corporate typeface Daimler CS with the weight Regular in 110 px. The color of the subtitles is white, but has a slight outline shadow so that the text is easy to read even on light film backgrounds.

Intertitle with black text on a white background

Subtitles in white with black outline shadow

Subtitles in white on a black background

Lower thirds

The lower third in white is placed left-aligned at the bottom edge of the image so that it does not cover the person shown in a disturbing way. Opacity ranges from 90% to 0%. Text-relevant surfaces should be covered with at least 50% opacity. The exact value depends on the brightness and nature of the background. All texts are in Daimler CS corporate typeface with the weight Regular colored in black. The first line shows the name of the person in 110 px. The second line contains the company name with legal form (Daimler Buses GmbH), the function title of the interviewee, which are set in 60 px with 110 px distance from the first line.

Lower third in white and with left-justified text

Text insert in combination with subtitle

Film ending

The animated Daimler Buses corporate logotype is shown on a white background in the end of the film. The transition from the film to the ending can be made via a white blend or a hard cut. The web domain of Daimler Buses is not included in the film ending sequence.

Film ending with animated Daimler Buses logotype on a white background