Advertisements and Posters

The design of advertisements and posters of the corporate brandCorporate Brand
The entirety of all cultural and physical properties of an organization including its philosophy. follows the Corporate Design of Daimler Truck. Apart from the corporate logotypeCorporate Logotype
It can be a picture, a word or a combination of words and pictures. Colloquially, it is often ..., no further logotypes are used or may only be visible within product images. A mix of brand identities is not permitted; advertisements and posters of the product brands correspond to the respective brand-specific design guidelines.

Construction

The background is always white, the corporate logotype is centered in the header area. In the content area, an imageImage
The publicly perceived image of a company, brand, product or service. Determined primarily by ... or alternatively a multipicture representation should be used as standard; for exceptional requirements, this can be omitted, and the content area is instead filled with Light Grey. 

Dimensions with details of the minimum distances to be maintained for portrait and landscape formats

Advertisements and posters with images and multi-column text structure

Image ads with image/text layout and text-only layout

Text or information poster with background surface in Light Grey

Characteristics

Generally, two or a maximum of three font sizes should be used within a single motif. Headings are set without a period at the end; this also applies to complete sentences. The text is always structured from top to bottom and is left-aligned in the design grid. Standard text is always black, additional text in the image area, including captions, are set in either black or white depending on the background.

[1] Headline
[2] Continuous text
[3] Sender details
[4] Caption
[5] QR code

Additional content

Additional sender information such as Website URLs is set using the font styleFont Style
Font variants within a font family, e.g. italic, regular or bold. Daimler CSDaimler CS
The “Corporate ASE” typeface trilogy was developed and digitally designed by Prof. Kurt Weidemann ... Bold. These can be integrated into the body text or created as a final line. QR codes or action signs can be used as an option and should be positioned at the bottom right. Free-standing action signs are placed on a rectangular area in light gray, QR codes are always placed on a white, frameless area.

Posters with headline and continuous text on a quiet section of the image area

Posters with headline and text, as well as image areas of different heights

Notes on design templates

Templates in portrait and landscape format are available for the design of advertisements. The templates are created for DIN formats – as daily newspapers, magazines and similar media use different advertisement formats, the information in the templates is only a guideline and must be revised and adapted accordingly. The advertisement sizes marked with “magazine” are based on the formats DIN A5 and DIN A4, the formats marked with “daily newspaper” refer to the format DIN A3 or DIN A2.

[1] Magazine 1/2 page landscape
[2] Magazine 1/1 page
[3] Magazine 2/1 pages
[4] Magazine 1/2 portrait

[1] Daily newspaper 1/2 page landscape
[2] Daily newspaper 1/1 page
[3] Daily newspaper 2/1 page

The notes apply accordingly to the templates for the design of posters.