A color system reduced to a limited set of colors shapes the appearance and ensures a consistent visual brand presence. The main color of Daimler Truck is white, which is used to fill large areas and contrasts with the corporate logotypeCorporate Logotype
It can be a picture, a word or a combination of words and pictures. Colloquially, it is often ... in black. Continuous text is always set in black.
Light Grey with darker gradations
Petrol with lighter and darker gradations
The Light Grey surface color and the Petrol accent colorAccent Color
In the Daimler Truck color palette, there are: Petrol and Yellow. as well as its darker or lighter shades are used to design and structure content. The Petrol range can be used for spot highlighting text or illustrations. Colored areas are only filled with Light Grey and darker shades. Black is not permitted as surface or background color in this color system.
The Yellow color allows for maximum accentuation. It must only be used sparingly and is not suitable as a format-filling surface color or font color on a light background.
Further functional colors defined exclusively for UI/UX applications are not available for general Corporate Design purposes.
Yellow should have the smallest proportion in the color scheme.
Color codes
Corresponding values for color systems that are not listed below should be determined according to the reference values:
| PantonePantone The Pantone matching system (PMS) consists of spot colors (“special colors”) from Pantone LLC. |
CMYKCMYK The abbreviation stands for Cyan, Magenta, Yellow and Black, which form the basis of process-color ... |
HEX | RGBRGB Abbreviation for the additive primary colors of white light, namely red, green and blue. The color ... |
RAL | |
| Light Grey | Cool Grey 1 | 0/0/0/10 | #E6E6E6 | 230/230/230 | 9002 Grauweiß |
| Light Grey +20K | – | 0/0/0/30 | #C8C8C8 | 200/200/200 | – |
| Light Grey +40K | – | 0/0/0/50 | #9E9E9E | 158/158/158 | – |
| Light Grey +60K | – | 0/0/0/70 | #707070 | 112/112/112 | – |
| Light Grey +80K | – | 0/0/0/90 | #444444 | 68/68/68 | – |
| Petrol | 315 | 100/10/20/45 | #00677F | 0/103/127 | 220 40 40 |
| Petrol +20K | – | 100/10/20/65 | #00566A | 0/86/106 | – |
| Petrol +40K | – | 100/10/20/85 | #004355 | 0/67/85 | – |
| Petrol 80% | – | 80% 100/10/20/45 | #007A93 | 0/122/147 | – |
| Petrol 60% | – | 60% 100/10/20/45 | #5097AB | 80/151/171 | – |
| Petrol 40% | – | 40% 100/10/20/45 | #79AEBF | 121/174/191 | – |
| Petrol 20% | – | 20% 100/10/20/45 | #A6CAD8 | 166/202/216 | – |
| Yellow | 06C | 0/0/85/0 | #FFFF40 | 255/255/64 | – |
| Green | – | – | #6EA046 | 110/160/70 | – |
| Orange | – | – | #E69123 | 230/145/35 | – |
| Red | – | – | #FF0000 | 255/0/0 | – |
Provider/Privacy
Daimler Truck AG
Fasanenweg 10
70771 Leinfelden-Echterdingen, Germany
Phone +49 7 11 84 85-0
Fax +49 7 11 84 85-20 00
contact@daimlertruck.com
Represented by the Board of Management: Karin Rådström (Chairwoman), Karl Deppen, Andreas Gorbach, Jürgen Hartwig, John O’Leary, Achim Puchert, Eva Scherer
Chairman of the Supervisory Board: Joe Kaeser
Commercial Register Stuttgart, Amtsgericht Stuttgart, No. HRB 762884
VAT registration number: DE 32 12 81 771
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