Events

Corporate brandCorporate Brand
The entirety of all cultural and physical properties of an organization including its philosophy.-related events are produced with an efficient system of flexible, modular elements for various occasions. The basic components are usually a stage backdrop and a lectern. Depending on the requirements of the eventEvent
Events refer to “stage-managed” events and their planning and organization as part of corporate ..., they can be supplemented with additional elements, for instance, rear walls as an additional surface for communication, projection screens, pylons as visitor signposts and directories, information boards, exhibits, etc. The generous use of white background areas, ideally combined with lively, meaningful images, is a characteristic visual feature of a corporate event. The corporate logotypeCorporate Logotype
It can be a picture, a word or a combination of words and pictures. Colloquially, it is often ... is generally not used in 3D3D
The abbreviation “3D” stands for “three-dimensional.” The spatial representation of an object is .... Special formats can be developed for particularly large stages, backdrops, etc. The guidelines for the CD basic elementsBasic Elements
This term is used within Corporate Design to refer to the key basic design elements: corporate ... (e.g. font, colors) must also be observed in this context.

Stage design

The stage backdrop contains a white header area and a content area with a background in white, Light Grey or including a large-format visual. The corporate logotype is centered in the white header area. Texts on the content area are set in black or white, depending on the background. Their position is always left-aligned within the design grid. Event signs are never placed in the header area, but always in the content area. Alternatively, an event sign can also be placed on a separate board or communicated via the projection.

Basic stage set-up with lectern and backdrop

Backdrop for live broadcasting with vertically shifted logotype for better visibility

Backdrop with text colored in black on a background in Light Grey

Backdrop with event key visual on a background in Light Grey

Backdrop with a projection screen on the left for presentations or film and video

Backdrop with a projection screen on the right for presentations or film and video

Lectern and backdrop in combination with a portable screen

Lectern

Only the corporate logotype is shown on the lectern, which is fully white. It must be positioned so that the main elements of the stage backdrop are not obscured.

Dimensioning of a lectern fully colored in white with the corporate logotype at the top

Communication and information boards

Communication and information boards set accents in the room and are used as an additional design area with other elements – e.g. the stage backdrop – combined. Communication and information boards generally do not carry the corporate logotype. They can be in portrait or landscape format and also square but should not exceed the height of the back wall of the stage. A full-surface design, e.g. with images or longer texts is possible.

Projection screen on the backdrop of a stage and separate board for event key visual

Backdrop with visually exposed information board for key visual and core message

Backdrop with an additional information board for text and infographic

Pylons

Pylons are used for events inside and outside buildings to communicate directions and other information and can include format-filling areas in white or Light Grey in addition to the white header area with the corporate logotype. In general, only one font sizeFont Size
The unit of measurement for the font size is the point (pt). should be used on pylons of each format. Bilingual texts are separated from each other by a greater distance; there is no additional distinction based on font styleFont Style
Font variants within a font family, e.g. italic, regular or bold. or color. If arrows and pictograms are used, they are right-aligned.

Pylons used as visitor welcome boards and as signposts

Example information pylons as accompanying elements for exhibitions at events

Special rules for major events (e.g. annual general meeting, trade fair booth)

The main criterion for the placement of the corporate logotype is good visibility also from a distance. Depending on the individual preconditions and architectural design of the event, the otherwise mandatory white header area of the stage backdrop wall can be omitted, and the corporate logotype in black or white can be placed freely as an exception.

Standard name tags with corporate logotype and event name tags with a key visual

Layout of an information kit corresponding to the front cover/back page of a brochure

Corporate logotype on the front cover of a menu and a notepad