Corporate Wear and Giveaways

The general recommendation for corporate wear and giveaways at the level of the corporate brandCorporate Brand
The entirety of all cultural and physical properties of an organization including its philosophy. is to focus on a reduced, economically optimized selection of articles with high utility value and good quality. The responsible use of the corporate logotypeCorporate Logotype
It can be a picture, a word or a combination of words and pictures. Colloquially, it is often ... excludes its use as a playful decorative element as well as the use on disposable items. The examples provided can be used worldwide as orientation for production or procurement in accordance with local possibilities and requirements.

Corporate wear

Items can be produced in Light Grey as well as the darker shades +20K, +40K and +60K (guide values) or in black. The corporate logotype is placed as a two-line variant on the front, back or right sleeve of T-shirts or polo shirts. Both printing and embroidery are possible, depending on the color of the fabric either black or white are used.

Light Grey polo shirt with the two-line logotype in black on the left chest and back

Dark polo shirt with the two-line logotype in white on the left chest and back

Giveaways

Ideal items have a durable surface and are made from sustainable materials. The symbol is printed in black and can have matte or glossy finishes. A special finish like engraving can be chosen in individual cases for high profile events. Giveaways that clearly contradict the concept of sustainability may not carry the corporate logotype and should generally be avoided.

Notepads in white and black and ballpoint pens with the centered corporate logotype

Light Grey or dark lanyards with the printed logotype

Light Grey baseball cap with the two-line logotype in black

Project or campaign logos

Project or campaign logos and the corporate logotype are placed in a visually balanced size relative to each other. If the corporate logotype cannot be used with the required minimum surrounding free spaceFree Space
Clearly defined space around a corporate logotype or brand mark in which no other element, e.g. text... or if it would be visually dominated by the campaign sign, only a textual representation of the company name in mixed spelling (upper and lower case) is permitted.

Notepads with the corporate logotype and a project or campaign key visual