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January 29, 2024
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Imagery

Daimler Truck Financial Services supports customers on their way to sustainable, environmentally friendly mobility with leasing, financing, and insurance services, including electric commercial vehicles and new technologies for greater road safety.

Examples of pictures with product-related or technical themes

The visual language in Daimler Truck Financial Services’ publications and digital applications should therefore capture moments of daily life from a new, confident and dynamic perspective and create identification for existing and potential new business partners.

Examples of genuine and authentic portraits of people

Photo motifs are characterized by a credible depiction of people in situations with natural light. Likeable people of different nationalities stand for the value-based and people-oriented culture at Daimler Truck Financial Services. Sufficient color saturation should always be ensured.

Examples of photos showing people and facilities

Cooler tones can also be used when designing photographs on product-related or technical topics. Photography always appears authentic and has documentary effects. Dynamic product photos impressively emphasize the company’s affiliation with the Daimler Truck group and specifically pick up on current products and new technologies.

Examples of pictures with commercial vehicle products

It is possible to combine several pictures as an overall motif in a fixed horizontal/vertical grid (multipicture), which opens up further design possibilities beyond the use of individual motifs. Collages with a fluid mixture of different photographic contents (possibly with other geometric or textual elements) are not permitted.

Related links

  • [Daimler Truck Financial Services] Corporate Wear and Giveaways
  • [Daimler Truck Financial Services] Graphic Style
  • [Daimler Truck Financial Services] Layout Principle
  • [Daimler Truck Financial Services] Colors
  • [Daimler Truck Financial Services] Logotype Daimler Truck Financial Services
  • [Daimler Truck Financial Services] Typeface
  • [Daimler Truck Financial Services] Events
  • [Daimler Truck Financial Services] Digital Interfaces (UI/UX)
  • [Daimler Truck Financial Services] Brochures and Flyers
  • [Daimler Truck Financial Services] Stationery
  • [Daimler Truck Financial Services] Film and Video
  • [Daimler Truck Financial Services] Facility Signage
  • [Daimler Truck Financial Services] Presentations
  • [Daimler Truck Financial Services] Advertisements and Posters
  • [Daimler Truck] Corporate Logotype
  • [Daimler Truck] Corporate Wear and Giveaways
  • [Daimler Buses] Corporate Wear and Giveaways
  • [Daimler Buses] Typeface
  • [Daimler Buses] Logotype Daimler Buses
  • [Daimler Buses] Graphic Style
  • [Daimler Buses] Imagery
  • [Daimler Buses] Layout Principle
  • [Daimler Buses] Colors
  • [Daimler Truck] Colors
  • [Daimler Truck] Graphic Style
  • [Daimler Truck] Imagery
  • [Daimler Truck] Typeface
  • [Daimler Truck] Layout Principle
  • [Daimler Buses] Events
  • [Daimler Truck] Events
  • [Daimler Truck] Digital Interfaces (UI/UX)
  • [Daimler Buses] Digital Interfaces (UI/UX)
  • [Daimler Truck] Film and Video
  • [Daimler Truck] Stationery
  • [Daimler Buses] Stationery
  • [Daimler Buses] Facility Signage
  • [Daimler Buses] Advertisements and Posters
  • [Daimler Buses] Film and Video
  • [Daimler Buses] Presentations
  • [Daimler Truck] Facility Signage
  • [Daimler Truck] Presentations
  • [Daimler Truck] Brochures and Flyers
  • [Daimler Truck] Advertisements and Posters
  • [TruckCharge] Logo
  • [TruckCharge] Charging Cycles
  • [TruckCharge] Co-Branding (Mercedes-Benz Trucks)
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  • [TruckCharge] Typeface
  • [TruckCharge] Tonality
  • [TruckCharge] Imagery
  • [TruckCharge] Single-Brand Communications
  • [Daimler Buses] Social Media
  • [OMNIplus] Brand Colors
  • [OMNIplus] Brand Typeface
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Layout Principle Graphic Style

About Daimler Truck
Design Navigator

This online portal supports employees and external service providers with information on the Corporate Design of Daimler Truck as well as selected product and service brands — from the basic elements to their use as well as practical examples and provides also a download of suitable design templates.

Daimler Truck AG is one of the world’s largest commercial vehicle manufacturers, with over 40 production sites around the globe and more than 100,000 employees and offers light, medium and heavy duty trucks, city and intercity buses, coaches and bus chassis. Tailored financial services are also part of the portfolio.

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Daimler Truck AG
Fasanenweg 10
70771 Leinfelden-Echterdingen, Germany
Phone +49 7 11 84 85-0
Fax +49 7 11 84 85-20 00
contact@daimlertruck.com

Represented by the Board of Management: Karin Rådström (Chairwoman), Karl Deppen, Andreas Gorbach, Jürgen Hartwig, John O’Leary, Achim Puchert, Eva Scherer
Chairman of the Supervisory Board: Joe Kaeser
Commercial Register Stuttgart, Amtsgericht Stuttgart, No. HRB 762884
VAT registration number: DE 32 12 81 771

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