The guideline on Daimler Truck visual language also applies to film and video content (color, content criteria such as authenticity, handling of content from the product brand worlds, etc.).
Opener with countdown
Text inserts
The core statements of the film or video can be visualized through text inserts, which can be placed to the left or right of the screen depending on the content of the imageImage
The publicly perceived image of a company, brand, product or service. Determined primarily by .... Care must be taken to ensure that text inserts do not obscure products, persons or other central film content. Text inserts are to be created in white with 90% opacity. All texts are to be left-aligned and set in Daimler CSDaimler CS
The “Corporate ASE” typeface trilogy was developed and digitally designed by Prof. Kurt Weidemann ... Regular. Single-line text in text inserts will be rendered in 170 px; two-line text will be rendered in 110 px (video format: UHD 3840 x 2160 pixels). The line spacingLine Spacing
The vertical distance between a line or baseline and the next written baseline in a text. The line ... should correspond to 120% of the font sizeFont Size
The unit of measurement for the font size is the point (pt).; margin distance is 1/2 x capital height.
Key message of a film or video on a text insert
Text insert on a white background with 90% opacity
Subheadings/subtitles
Subheadings are to be employed in the separations between film segments and/or for the structuring. They should be created in white. Text is to be centered in black on a white background. With consideration of the amount of text, the font size should be set at 170 px, in the Daimler CS Regular typeface. Subtitles e.g. with a translation can be superimposed on a film or video. These are generally placed on the lower margin of the image and set in Daimler CS Regular in 110 px. Subtitles are to be displayed in white, with a light contour-shadow so that they can still be read clearly on a light background.
Intertitle with text colored in black on a white background
Subtitles in white with black outline shadow
Lower thirds
Lower thirds in white are to be placed left-aligned in the image's lower margin, such that the person in the frame is not obscured. The opacity should range from 90% to 0%. Text-relevant areas should be underlaid with at least 50% opacity. The exact level is dependent on the lightness and texture of the background. All texts are to be set in Daimler CS Regular in Black. The first line should contain the name of the person being interviewed in 110 px. The second line should show their corporate affiliation, function or area of responsibility, set in 60 px with a distance of 110 px from the first line.
Lower third in white and with left-aligned text
Text insert combined with subtitle
The animated corporate logotypeCorporate Logotype
It can be a picture, a word or a combination of words and pictures. Colloquially, it is often ... is displayed on a white background. The transition from the film to the ending can take place using a white screen or a hard cut.
Film ending with animated corporate logotype and superimposed web address on a white background
Provider/Privacy
Daimler Truck AG
Fasanenweg 10
70771 Leinfelden-Echterdingen, Germany
Phone +49 7 11 84 85-0
Fax +49 7 11 84 85-20 00
contact@daimlertruck.com
Represented by the Board of Management: Karin Rådström (Chairwoman), Martin Daum, Karl Deppen, Andreas Gorbach, Jürgen Hartwig, John O’Leary, Eva Scherer
Chairman of the Supervisory Board: Joe Kaeser
Commercial Register Stuttgart, Amtsgericht Stuttgart, No. HRB 762884
VAT registration number: DE 32 12 81 771
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