Brochures and Flyers

Brochures and flyers primarily intended for distribution as printed copies are produced in portrait format, using the formats from DIN A6 to DIN A4. Flyers are created in the formats DIN long and 100 x 210 mm. Predefined templates for the Adobe InDesign DTPDTP
Abbreviation for Desktop Publishing. Desktop publishing: DTP refers to the creation of a document by... program are available for this purpose.

Front cover and inside pages of a brochure (DIN A4)

Corresponding publications that are only distributed in electronic form, primarily in Adobe PDFPDF
Abbreviation for Portable Document Format. This file format enables documents to be displayed and ... format, can also be created in landscape format for better legibility on PC or laptop screens.

Titles/headlines 

Titles or headings are always set in the font styleFont Style
Font variants within a font family, e.g. italic, regular or bold. regular, in mixed spelling and without a final punctuation.

Corporate logotype in the upper 1/6 unit of the design area on front covers

Minimum spacing for the placement of a headline on front covers

Front cover and inner pages of a flyer (100 x 210 mm or DIN lang)

Imprint

The imprint is usually the only content placed on the backside. In exceptional cases with large amounts of information, the backside of flyers can also be filled with content.

Example design of brochure inside pages

Type area and design grid for inside pages of brochures

LayoutLayout
The layout provides the designer and requesting party with an impression of how a communication ... of inside pages

The text on brochure and flyer inside pages is oriented towards the baselineBaseline
This is the baseline of the majuscules and minuscules. grid at a distance of 2 mm increments and a column grid within the type areaType Area
The type area specifies the proportions of the printable area within the page format. It determines .... The grid with its various column widths allows a wide range of design options according to Swiss typography. Text blocks can be used in flexible widths. In the case of large brochures, the gutters should not be used for text, as these are too close to the inner margin.

Example design of flyer inner pages

Type area and design grid for a flyer in 100 x 210 mm format

Photos, tables and diagrams, informational graphics, the raising principle and the use of different types of text add variety to the page design. The generous use of white areas underscores the effect of photos.

Typographic elements

All defined text types can be used on inside pages and are set in mixed spelling. The headings and body texts are left-justified, margins, quotes and captions can also be right-aligned. Headlines, captions, quotes, page numbers and column titles can also be placed on images, provided there is sufficient contrast so that the texts are easy to read.

Use of the corporate typeface for different text types when designing inside pages:

[1] Headline
[2] Sub-headline
[3] Text copy
[4] Emphasis
[5] Marginal notes
[6] Introduction
[7] Quotation
[8] Info box
[9] Caption
[10] Running title
[11] Pagination

On surfaces in white or Light Grey, text is always set in black. Petrol can also be used for awards or margins. Bilingual texts are separated from each other by a clear placement; there is no additional distinction based on font style or color scheme.

Handling images

Several images arranged in horizontal or vertical sequence are positioned edge-to-edge when they form a thematic entity and harmonize on a visual level. Only when images are combined with text in the column grid, a white gutter is used between the images.

Placement of images up to the page margins of inside pages

Picture placed on the two-page spread of a brochure with accompanying quote in Daimler CS

Paper properties and binding

The standard paper for brochure production is usually white, wood-free photoprint paper with a matt surface coating on both sides. It is also possible to use uncoated paper. For a scope of up to eight pages, the same grammage (170 g/sqm) can be selected for cover and content. For more than eight pages, paper qualities of 250 g/sqm for the cover and 150 g/sqm for the content are recommended. For brochures with more than 24 pages, the cover grammage remains at 250 g/sqm, while the grammage for the content can be reduced to 135 g/sqm. Brochures of up to 48 pages can be bound using a saddle-stitch or ring-binder system with rings secured at two points. The Japanese, Swiss and British brochure binding systems provide further binding options.