Brand Colors
Both colors OMNIplus Deep Blue and Pure Blue characterize the OMNIplus and OMNIplus ON brand marks and are to be used carefully in communication. The background color is Daimler Light Grey and Turquoise is used to highlight content.
Both colors OMNIplus Deep Blue and Pure Blue characterize the OMNIplus and OMNIplus ON brand marks and are to be used carefully in communication. The background color is Daimler Light Grey and Turquoise is used to highlight content.
Primary Colors
The two colors Deep Blue and Pure Blue, which characterize the visual appearance of the OMNIplus and OMNIplus ON brand marks, are to be used carefully in communication.
Both colors OMNIplus Deep Blue and Pure Blue characterize the brand mark.
Background Color
Only Daimler Light Grey is intended as the background color in 4C printing. The additionally defined color shades as darker gradations are only used to highlight or visually support a content structure, table, etc., in order to set necessary visual accents. Other design colors that do not belong to this color climate are not allowed.
Daimler Light Grey as a solid color and with darker gradations
Additional Colors
Turquoise is a color that is only used in selected areas, for instance to highlight content. It may be made lighter. In line with the color palette of OMNIplus and OMNIplus ON, surfaces shall feature white and Daimler Light Grey and darker gradations only.
Signal Red shall be used in exceptional cases and to highlight mandatory safety notices, prohibitions, etc. only.
OMNIplus Turqouise as a solid color and with lighter gradations
Color Codes
| Color | Pantone | CMYK | HEX | RGB | RAL |
| OMNIplus Deep Blue | 282 C | 100/90/13/68 | #041E42 | 4/30/66 | 5011 Stahlblau |
| Pure Blue | Process Cyan C | 100/0/0/0 | #00ADEF | 0/173/239 | 240 50 40 |
| Daimler Light Grey | Cool Grey 1 | 0/0/0/10 | #E6E6E6 | 230/230/230 | 9002 Grey-white |
| +20K | – | 0/0/0/30 | #C8C8C8 | 200/200/200 | – |
| +40K | – | 0/0/0/50 | #9E9E9E | 158/158/158 | – |
| +60K | – | 0/0/0/70 | #707070 | 112/112/112 | – |
| +80K | – | 0/0/0/90 | #444444 | 68/68/68 | – |
| OMNIplus Turqouise | 3272 C | 100/0/51/0 | #00A499 | 0/164/153 | – |
| 80% | – | 80% 100/0/51/0 | #00B5AE | 0/181/174 | – |
| 60% | – | 60% 100/0/51/0 | #26C9C1 | 38/201/193 | – |
| 40% | – | 40% 100/0/51/0 | #86DBD5 | 134/219/213 | – |
| 20% | – | 20% 100/0/51/0 | #C5EDE9 | 197/237/233 | – |
| Signal Red | 485 | 0/100/100/20 | #FF0000 | 255/0/0 | – |
Provider/Privacy
Daimler Truck AG
Fasanenweg 10
70771 Leinfelden-Echterdingen, Germany
Phone +49 7 11 84 85-0
Fax +49 7 11 84 85-20 00
contact@daimlertruck.com
Represented by the Board of Management: Karin Rådström (Chairwoman), Martin Daum, Karl Deppen, Andreas Gorbach, Jürgen Hartwig, John O’Leary, Eva Scherer
Chairman of the Supervisory Board: Joe Kaeser
Commercial Register Stuttgart, Amtsgericht Stuttgart, No. HRB 762884
VAT registration number: DE 32 12 81 771
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