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Brand Colors

The brand color Red and the secondary color Grey are an expression of value and are characterized by visual-functional versatility. They are specifically, consciously and not excessively used in all applications in the brand appearance of Setra.

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February 18, 2024
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Brand Colors

Colors cannot be used for applications other than those defined in the design manuals.

[1] Brand color “Red”
[2] Secondary color “Grey”

Brand Color “Red”

“Red” is the brand color for Setra. So that the color can serve its function as an expression of value, this color should not be used excessively. If the color is to be used on materials which have not yet been used in the past, color fidelity should be tested. The color cannot be used in tones.

Secondary Color “Grey”

The secondary color “Grey” is used for parts of layouts in printed communication material as well as for designing charts and in stationery.

Color Codes

  Pantone CMYK HEX RGB RAL
Brand color Red 7622 C 0/100/100/40 #9C0B00 155/10/0 3011 Brown red
Secondary color Grey 424 0/0/0/70 #6F6F6E 110/110/110 7042 Traffic grey

Related downloads

  • [Setra] Generalvertretung (GA) Stationery Print Templates
  • [Setra] Stationery Print Templates
  • [Setra] Subsidiary Stationery Print Templates
  • [Setra] A4 Document Templates Letterhead
  • [Setra] Subsidiary A4 Document Templates Letterhead
  • [Setra] Blow-Up Poster Templates
  • [Setra] A4 Advertisements Templates
  • [Setra] Setra Brand Label mit Claim Pantone 2C/4C (DTP)
  • [Setra] Setra Brand Label Pantone 2C/4C (DTP)
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  • [Daimler Truck Financial Services] U.S. Letter Stationery Print Templates Subsidiaries
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  • [TruckCharge] Logo with Company Reference
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  • [OMNIplus] OMNIplus 24h Service Brand Mark 4C (DTP)
  • [OMNIplus] OMNIplus 24h Service Brand Mark Color/White (DTP)
  • [OMNIplus] OMNIplus 24h Service Brand Mark with Colored Background 4C (DTP)
  • [BusStore] Subsidiary A4 Document Template Letterhead
  • [OMNIplus] A4 Advertisement Template (Half-Page)
  • [OMNIplus] A4 Advertisement Template
  • [OMNIplus] A3 Advertisement Template
  • [BusStore] BusStore Brand Mark with Subline Color/White (DTP)
  • [BusStore] BusStore Brand Mark Color/White (DTP)
  • [BusStore] BusStore Brand Mark with Subline 4C (DTP)
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  • [OMNIplus] OMNIplus Brand Mark with Claim 4C (DTP)
  • [OMNIplus] OMNIplus Brand Mark with Claim Color/White (DTP)
  • [OMNIplus] OMNIplus Brand Mark 4C (DTP)
  • [OMNIplus] OMNIplus ON Brand Mark 4C (DTP)
  • [OMNIplus] OMNIplus BusPoint Brand Mark 4C (DTP)
  • [OMNIplus] OMNIplus BusPort Brand Mark 4C (DTP)
  • [OMNIplus] OMNIplus BusWorld Brand Mark 4C (DTP)
  • [OMNIplus] OMNIplus Brand Mark Color/White (DTP)

Related links

  • [Setra] Brand Label
  • [Setra] Brand Typefaces
  • [Setra] Shows, Exhibitions and Events
  • [Setra] Production Standards
  • [Setra] Stationery
  • [Setra] SetraClassic
  • [Setra] Digital Media
  • [Setra] Exterior Signage
  • [BusStore] Brand Mark
  • [BusStore] Stationery
  • [BusStore] Brand Colors
  • [BusStore] Brand Typeface
  • [BusStore] Advertisements and Posters
  • [Daimler Truck] Stationery
  • [Daimler Buses] Stationery
  • [Daimler Truck Financial Services] Stationery
  • [Daimler Truck] Corporate Logotype
  • [Daimler Truck Financial Services] Logotype Daimler Truck Financial Services
  • [Daimler Buses] Logotype Daimler Buses
  • [TruckCharge] Logo
  • [TruckCharge] Charging Cycles
  • [OMNIplus] Nomenclature
  • [Daimler Truck Financial Services] Corporate Wear and Giveaways
  • [Daimler Truck Financial Services] Graphic Style
  • [Daimler Truck Financial Services] Layout Principle
  • [Daimler Truck Financial Services] Colors
  • [Daimler Truck] Corporate Wear and Giveaways
  • [Daimler Buses] Corporate Wear and Giveaways
  • [Daimler Buses] Graphic Style
  • [Daimler Buses] Layout Principle
  • [Daimler Buses] Colors
  • [Daimler Truck] Colors
  • [Daimler Truck] Graphic Style
  • [Daimler Truck] Layout Principle
  • [Daimler Truck Financial Services] Brochures and Flyers
  • [Daimler Buses] Facility Signage
  • [Daimler Truck Financial Services] Events
  • [Daimler Truck Financial Services] Facility Signage
  • [Daimler Truck Financial Services] Advertisements and Posters
  • [Daimler Buses] Events
  • [Daimler Buses] Advertisements and Posters
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  • [Daimler Truck] Brochures and Flyers
  • [Daimler Truck] Advertisements and Posters
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Design Navigator

This online portal supports employees and external service providers with information on the Corporate Design of Daimler Truck as well as selected product and service brands — from the basic elements to their use as well as practical examples and provides also a download of suitable design templates.

Daimler Truck AG is one of the world’s largest commercial vehicle manufacturers, with over 40 production sites around the globe and more than 100,000 employees and offers light, medium and heavy duty trucks, city and intercity buses, coaches and bus chassis. Tailored financial services are also part of the portfolio.

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