The sans-serif font familyFont Family
A typographic term for a set of related typefaces with different glyph properties such as width, ... “Daimler CSDaimler CS
The “Corporate ASE” typeface trilogy was developed and digitally designed by Prof. Kurt Weidemann ...” is the official typeface of Daimler Truck. Its highly recognizable clean look contributes significantly to the style of the corporate brandCorporate Brand
The entirety of all cultural and physical properties of an organization including its philosophy.. All requirements in the corporate brand context are covered with the available font weights Regular and Bold.
Daimler CS is the corporate typeface of Daimler Truck.
Substitute fonts are used if the Daimler CS is not available or their use does not make sense, e.g. in communication with external parties whose devices do not feature Daimler CS. Alternatively, the “Calibri” font as the current standard in the MS Office software package is recommended for use.
Example of use of the corporate typeface in different sizes and weights
Other fonts are generally not permitted in the context of the Daimler Truck corporate identityIdentity
The unmistakable profile of a corporate, brand, product or service personality. or at the level of the corporate brand. Furthermore, the fonts “MB Corpo A” and “MB Corpo S” must not be used, since they are exclusively reserved for Mercedes-Benz branded topics.
Distribution of the font software/license notes
Daimler Truck has a multi-year group license for Daimler CS. All requests worldwide regarding the Daimler CS or the font software must be directed exclusively to corporate-design@daimlertruck.com. Unauthorized distribution of the font software to external third parties by specialist departments or employees of Daimler Truck AG and its subsidiaries is strictly prohibited. Where required, sales and service partners must acquire own, independent licenses for the Daimler CS font from the rights holder Monotype, as the Daimler Truck group license does not include any partners.
Technical specifications
The individual sections of the Daimler CS are available in TrueType format (TTF), OpenType format (OTF) as well as in the Web Open Font format (WOFFWOFF
Abbreviation for Web Open Font Format. WOFF is the standard file format for embedding fonts into web.../WOFF2). TTF are suitable for use in presentations and documents created and edited with MS Office programs (MS Word, MS Excel, MS PowerPoint, etc.) on a computer with the MS Windows or macOS operating system. In the design and production of print media with a DTPDTP
Abbreviation for Desktop Publishing. Desktop publishing: DTP refers to the creation of a document by... program (e.g. Adobe InDesign) the fonts are used in OTF format (suffix “Pro” in the file name). The web fonts are optimized for error-free display in all browsers and can be embedded in the graphical user interface of digital applications.
The fonts of the Daimler CS include the following language assignments: Latin West, Latin East, Cyrillic, Greek, Vietnamese as well as expert sets with capitals and medial numerals. The Daimler CS is available as an Arabic version in Regular and Demi.
For detailed specification and technical documentation on the fonts of Daimler CS, a request can be sent via the help form below.
Provider/Privacy
Daimler Truck AG
Fasanenweg 10
70771 Leinfelden-Echterdingen, Germany
Phone +49 7 11 84 85-0
Fax +49 7 11 84 85-20 00
contact@daimlertruck.com
Represented by the Board of Management: Karin Rådström (Chairwoman), Martin Daum, Karl Deppen, Andreas Gorbach, Jürgen Hartwig, John O’Leary, Achim Puchert, Eva Scherer
Chairman of the Supervisory Board: Joe Kaeser
Commercial Register Stuttgart, Amtsgericht Stuttgart, No. HRB 762884
VAT registration number: DE 32 12 81 771
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